Certa vs. LinkedIn Learning (Lynda.com)

Our brief experience with Certa was great overall. We liked the many options it provided, and saw how easily it could help manage our company's needs. However, the app was not as intuitive to work our way through, especially for those in our company that are not tech savvy. The onboarding function was what I was most excited about while using it. The dashboard made it super easy to see the overview of a project and know the next steps that need to be taken, and help get everyone on the same page without having to send emails, calls or texts to give updates. However, when deciding whether to continue with Certa or go a different route, the choice was hard, but he had enough employees struggling and unsure on the app that made the end decision

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I've learned hundreds of software applications over the last several decades, and trained teams in offices and one-on-one. At one point, books and trade magazines were a great way to get up to speed with an application, but they've become less and less effective for getting started. Video lessons have some strengths; you can get a rapid overview of a program's capabilities and watch an experienced user using its tools efficiently. On rare occasions they'll even point out bugs that could trip you up, but I wish instructors shared more of those issues. However, it takes a very self-motivated learner to sit through training sessions. Most people don't fit that category, and a subscription may end up gathering dust like a pandemic gym membership. My account is sometimes dormant for months, but then I'll be watching lessons continually the following month. I've often wondered if it was worth it for that reason. I have some friends that voraciously devoured class after Lynda.com class, and built successful careers on that training. But many others never use their account. It's helpful to consider whether you're a self-motivated learner. If not, it may not be the best format for you. More complicated software often can't be adequately introduced in a several-hour-long series of videos. I found Final Cut Pro (7) hard to learn online, also Logic Pro. Other somewhat complicated programs like DVD Pro were a snap to learn, and I learned a lot about PHP and Actionscript programming from Lynda.com. Some web and graphics software is exceptionally explained by real experts, such as Lynda's Photoshop classes, which are the best I've seen on that subject. Many of her web production courses will take you every step along the way to creating your own website, even if you haven't coded before. Adobe and Apple have both published similar project-based tutorial classes in book form, and I think they're a bit more polished, but the video instructor can help move you along through all the content more easily. Learning software seems to work better from an online video than a book these days; it's helpful to already be sitting at the computer where you're able to try everything out as it's explained. Most people don't seem to retain software principles unless they're trying them while learning. A bad instructor can make it difficult to sit through a video class. Lynda.com and others generally have a large variety of content creators, so you're not as limited with instructors as you might be at a University, where the same instructor may teach several related applications. Departmental faculty may have much more targeted and creative applications for your software though, while paid corporate software training can be mind-numbingly bad. Continuing ed classes that I've taken usually seemed to just focus on learning the tools in a software product. They often don't or even can't show you how to apply the software for your purposes as full time faculty at a University might. Some Lynda.com instructors weren't great, but most seemed a cut above the continuing ed and corporate software trainers I've learned from or contracted. The majority of the classes seemed to apply the software for an impressive final project. Redundancy is a real drawback among the online lessons. Often the advanced classes repeat many of the concepts from the introductory "Essentials" courses. If you know an earlier version of an application and just want to learn new features, a book may be a faster route to your goal. I originally suggested the "New Features" lessons that Lynda began to offer for updated releases, and I think they're especially helpful. It's much harder to skim through a video than a page of text, so I'd anticipate having to complement your Lynda.com lessons with other instructional materials. Lynda.com didn't have as many of the "fluff" courses that LinkedIn is now offering. These titles read like articles from Cosmo. They might be better served to offer "How to respond to a connection request from a recruiter who works in a field completely unrelated to you."

• It made it easy to onboard suppliers
• Internal and external team communication
• Fully customizable

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• Industry expert authors/instructors - you're learning from people with pedigree.
• Breadth and depth of catalog - not only is there a wide range of topics and disciplines, but there are frequently several levels of depth within each (eg. Beginner, Intermediate, Advanced).
• Time needed to complete each course AND each section of a course are included - you know what you're getting into from the first click.

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• Because it is fully customizable, we felt like there were too many options. Having more of a basic template for like-minded industries would be helpful.
• Maneuvering around the app was not as easy as I'd hoped. We have several employees that aren't tech savvy, and it was hard getting them to use the app.

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• LinkedIn Learning provides learning paths, but it's left much to be desired. Not enough direction about the why, or learning outcomes.
• Some courses provide exercises/quizzes. Others do not. There's definitely a missing piece to test comprehension.
• The library is so large, it's difficult to really build your own learning. I find it better for just-in-time learning.

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It can help all employees learn to strengthen current skills or to learn new skills and then can learn to excel in their current department or they learn a new skills in a new department creating interconnection and cross-departmental value in a company.

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The platform is very easy to use and navigate, the content is clearly itemised via the Contents section and the video playback speed can be adjusted. It's also useful to have optional captions (I always use them) and a transcript for accessibility purposes.

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The technical team behind LinkedIn Learning (or Lynda.com) knows their job, and they usually solve problems very quickly. While I haven't had many run-ins with them (thus the low rating), I do find that when we call them, the problem gets resolved in a reasonable amount of time. The flip-side of this comment is that we never have needed to call them with a high-priority issue.

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By implementation we are able to achieve 1.Skill improvement 2.Reduced burden on training staff 3.Learning new market leading technologies like Generative AI.

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We actually ended up picking JobNimbus over Certa only because we had employees that were already familier with JN and felt comfortable navigating and assisting other coworkers. It came down to JN and Certa and that was the only reason we didn't go with Certa. They were very comparable, but the few employees that are not tech savvy were having difficulties navigating Certa. I would not be opposed to using Certa in the future or recommending it to other companies.

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Our organization has used different webinars, including ones on LinkedIn, to provide similar insight. But it's a totally different ballgame. Lynda.com offers in-depth tutorials rather than just a 2-hour video broadcast. With lynda.com there are more information and experts, as well as so many different courses fit for every need/want. There is also a lot more flexibility with lynda. You can take it on the go, watch on mobile and at anytime, rather than being tied to a certain time slot.

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• The contract software was great. We were spending money each month to have certified contracts signed and drawn up. Certa did a great job at including this feature, saving money overall.
• Once all documents and contacts are inputted, so much time and effort would be saved. We would no longer need to call, email or follow up with each other to verify that tasks were completed.

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• I can't think of a negative impact that Lynda.com has when it relates to the extensive library of training software that is available to subscribers. I'm lucky that my job provides a free subscription for instructors. I use Lynda.com to hone in on my technical skills.

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