Certain Event Automation Software vs. Tripleseat and Gather

Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.

Incentivized

It is not great for adding images to promote events as the images have to be of a certain size and this size is often difficult to manage. The program also doesn't differentiate very clearly between past and upcoming events so when you search it is difficult to decipher which events were from years ago and which are recent/upcoming.

• Easy to use and create
• Easy to pull reports once event has been sent to attendees
• Great way to gather a lot of information

Incentivized

• Calendar organisation
• Automatic uploads
• Detailed information

• Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
• UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

Incentivized

• Slow uploading
• Image uploading issues
• Hard to edit events enmasse

My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance

Incentivized

• Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
• Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
• Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
• In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

Incentivized

• ROI is hard to decipher as the financial aspect of the program is often difficult to use
• It is a good platform to manage everything in one place
• It helps largely with compliance to our brand for the company