Certain Event Automation Software vs. Virtuous CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Certain Event Automation Software
Score 10.0 out of 10
N/A
Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
Virtuous CRM
Score 6.6 out of 10
Mid-Size Companies (51-1,000 employees)
Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.N/A
Pricing
Certain Event Automation SoftwareVirtuous CRM
Editions & Modules
Be Certain Essential
$9,990
per year
Be Certain Pro
$19,999
per year
Be Certain Enterprise
Contact
Starter (under 5K contacts)
Contact Sales
Up to 5 users and includes 1,000 supporter records
Platform (5K-30k contacts)
Contact Sales
Unlimited users and includes your first 5,000 supporter records
Enterprise (30k-Millions)
Contact Sales
Unlimited users and (potentially) unlimited supporters
Offerings
Pricing Offerings
Certain Event Automation SoftwareVirtuous CRM
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Certain Event Automation SoftwareVirtuous CRM
Best Alternatives
Certain Event Automation SoftwareVirtuous CRM
Small Businesses
Whova
Whova
Score 9.4 out of 10
Bonterra Network for Good
Bonterra Network for Good
Score 9.4 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Bloomerang CRM
Bloomerang CRM
Score 9.1 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.3 out of 10
Blackbaud Enterprise Fundraising CRM
Blackbaud Enterprise Fundraising CRM
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Certain Event Automation SoftwareVirtuous CRM
Likelihood to Recommend
9.0
(2 ratings)
5.0
(1 ratings)
User Testimonials
Certain Event Automation SoftwareVirtuous CRM
Likelihood to Recommend
Certain, Inc.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
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Virtuous Software, LLC.
I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.
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Pros
Certain, Inc.
  • Easy to use and create
  • Easy to pull reports once event has been sent to attendees
  • Great way to gather a lot of information
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Virtuous Software, LLC.
  • User-friendly CRM.
  • Knowledgable support staff.
  • Allows for email marketing on a mass level.
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Cons
Certain, Inc.
  • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
  • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
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Virtuous Software, LLC.
  • Does not currently have action based/click based email marketing automation capabilities.
  • Lacks integration with any other tools we/our nonprofits are using.
  • Expensive, even just for the support they charge hourly.
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Alternatives Considered
Certain, Inc.
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
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Virtuous Software, LLC.
I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.
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Return on Investment
Certain, Inc.
  • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
  • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
  • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
  • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
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Virtuous Software, LLC.
  • Better donor management.
  • Better predictive analytics on donors and giving numbers.
  • Increases were seen in overall revenue since joining with Virtuous.
Read full review
ScreenShots

Virtuous CRM Screenshots

Screenshot of Automation Workflows: Automation personalized communications!Screenshot of Merge: Easily merge records for clean data!Screenshot of Constituent Scoring: Make the right ask at the right time based on predictive analytics!Screenshot of Reporting Widgets: Customize your data views for easy at-a-glance reporting!Screenshot of Social Insights: Get social information on your donors automatically!Screenshot of Donor Information: Easy to navigate donor information and recent activity!