Cidewalk vs. ironSource

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Incentivized

• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Incentivized

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized