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Very good alternative to traditional marketing channels
Updated July 13, 2022

Very good alternative to traditional marketing channels

Kimberly Smith | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ironSource

ironSource is a great tool that helps us expand our addressable supply for our programmatic campaigns. It is a great alternative to Google and more traditional channels that have banners and do not focus on CTV inventory. It is used mainly by our in-house marketing team and we use it as a complement to other DSPs to expand the reach on our campaigns.
  • Great reporting
  • Dedicated AM to help get the best use of the product
  • Exclusive deals with big publishers
  • Lots of fraud on the platform
  • Needs more data integrations
  • More A/B testing functionalities
  • Great AMs
  • Around-the-clock service to activate campaigns
  • Extensive reach
  • Low cost per installs on selected categories
  • Low ad serving costs
  • Helped us get more reach
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Do you think ironSource delivers good value for the price?

Yes

Are you happy with ironSource's feature set?

Yes

Did ironSource live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ironSource go as expected?

I wasn't involved with the implementation phase

Would you buy ironSource again?

Yes

ironSource is a niche player on the DSP space, focused on specific verticals like gaming and on-demand categories. We use it for ride sharing campaigns as well as food delivery and some fintech clients that have special requirements and want to reach a younger audience. I would not recommend it if you want to run pure performance campaigns focused on getting clicks at a cheap price.