ironSource--well suited for gaming campaigns
April 22, 2021
ironSource--well suited for gaming campaigns
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ironSource
We are using ironSource as our DSP to access programmatic inventory, specifically video and high-impact formats. ironSource helps us deliver our marketing campaigns in an efficient way with very good results. It is used mainly by our marketing and ad operations departments within the company. They have a lot of CTV inventory and that is very helpful to reach young audiences that are otherwise very hard to get on other platforms.
- Lots of video inventory
- Premium supply on tier 1 countries
- Very good support since its a managed platform
- Not enough anti-fraud controls
- Not enough inventory on small countries
- CPMs are quite expensive
- Video inventory
- Good customer service
- Premium inventory
- Helps us deliver on our campagins, improving ROI
- Inventory quite expensive, decreasing ROI
- Not transparent on margins, which is not good for the business
ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product and the programmatic industry as a whole.
Do you think ironSource delivers good value for the price?
Yes
Are you happy with ironSource's feature set?
Yes
Did ironSource live up to sales and marketing promises?
Yes
Did implementation of ironSource go as expected?
Yes
Would you buy ironSource again?
Yes