ironSource--well suited for gaming campaigns
April 22, 2021

ironSource--well suited for gaming campaigns

Gabriela Band | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ironSource

We are using ironSource as our DSP to access programmatic inventory, specifically video and high-impact formats. ironSource helps us deliver our marketing campaigns in an efficient way with very good results. It is used mainly by our marketing and ad operations departments within the company. They have a lot of CTV inventory and that is very helpful to reach young audiences that are otherwise very hard to get on other platforms.
  • Lots of video inventory
  • Premium supply on tier 1 countries
  • Very good support since its a managed platform
  • Not enough anti-fraud controls
  • Not enough inventory on small countries
  • CPMs are quite expensive
  • Video inventory
  • Good customer service
  • Premium inventory
  • Helps us deliver on our campagins, improving ROI
  • Inventory quite expensive, decreasing ROI
  • Not transparent on margins, which is not good for the business
ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product and the programmatic industry as a whole.

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ironSource is especially well suited for gaming campaigns, and hypercasual easy-to-use games are the scenario where their inventory performs best.

I would not recommend it for campaigns that are designed for e-commerce or retail, as that is not their strong suit. Also, since its a managed service, I would not recommend it for clients that have a programmatic in-house team.