TrustRadius

CitrusAd vs. Epsilon Retail Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CitrusAd
Score 6.0 out of 10
N/A
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A
Epsilon Retail Media
Score 0.0 out of 10
N/A
Epsilon Retail Media is an intelligent retail media solution that offers retailers and advertisers a suite of person-first solutions to help them understand their core shoppers, engage meaningfully with them on retailers’ properties and across the open web from one connected platform, and evolve their retail media strategies.N/A
Pricing
CitrusAdEpsilon Retail Media
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CitrusAdEpsilon Retail Media
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
CitrusAdEpsilon Retail Media
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CitrusAdEpsilon Retail Media
Likelihood to Recommend
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
CitrusAdEpsilon Retail Media
Likelihood to Recommend
CitrusAd
Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
Verified User
Anonymous
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Epsilon
No answers on this topic
Pros
CitrusAd
  • easy to learn
  • auctioning model
  • campaign performance
Verified User
Anonymous
Read full review
Epsilon
No answers on this topic
Cons
CitrusAd
  • automatic targeting for campaigns
  • better analytics reports
  • speed
Verified User
Anonymous
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Epsilon
No answers on this topic
Alternatives Considered
CitrusAd
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
Verified User
Anonymous
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Epsilon
No answers on this topic
Return on Investment
CitrusAd
  • Quick go to market
  • Increase Retail Media revenue
Verified User
Anonymous
Read full review
Epsilon
No answers on this topic
ScreenShots