CJ Affiliate vs. Magnite

CJ would be a great place for any publisher looking to monetize their blog or social media accounts. Products that have broad targeting or rely on bargain hunters would perform really well as there are tons of coupon sites and fashion blogs. Niche products would have a harder time growing as they would probably still need to do a lot of outreach.

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If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.

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• their portal is easily usable
• communication within the system is supper easy
• searching for new affiliates is really great

Incentivized

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• Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
• Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

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• It's a great platform but have selected countries.
• Sometimes loading speed is too slow in my experience.
• Customer service needs to be improved in my opinion.

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Independently Invited by TrustRadius

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• If possible to update the reporting to have less delay time on the data.
• The reporting portal cuts off the bid request data after a period of time.
• The UI seems to be a bit slower lately.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

CJ definitely has the largest pool of publishers and is well built out in terms of features. However, it does appear that they have a lot of dead weight in their pool which is something that their competitors claim they have solved. We ultimately selected CJ because we had previous experience with the platform and wanted to tap into their affiliate pool.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Rubicon had superior client services and monetization techniques.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• we have been able to make a good amount of money
• we just share the link and then the companies do the rest

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
• They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info