PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
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CleverMaps
Score8 out of 10
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Czeck company CleverMaps (formerly CleverAnalytics) offers their eponymous location intelligence platform for market research, competitor analysis, and locating business potential.
Nielsens account managers are amazing. I could brag about my account rep forever.
Get onsight training, it helps the process start at lightspeed.
Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
If you need to characterize the loaded data with statistical parameters, it is preferable to do the analysis previously and only load the results for the software to show them. This does not detract from the software, it is simply impossible to "have the best of everything" in a single application.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there are skills and potentialities of a software that are more applicable in certain fields of work, and for certain characteristics inherent to the data that it handles. Within this same company, there are applications that are more useful for a certain type of data and information and less versatile for others.
More important is the knowledge that must have, about the data and processes involved, the person who has the responsibility of selecting a certain software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
It has helped support expansion into a new market for our health insurance products.
We are able to design products based on the populations needs and behaviors rather than what someone heard.
We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
