What users are saying about
1 Rating
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Score 10 out of 100
17 Ratings
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Score 7.3 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
6.0

Oracle DaaS

60%
2 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating

Oracle DaaS

N/A
0 Ratings

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Oracle DaaS

As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
Anonymous | TrustRadius Reviewer

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Oracle DaaS

  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Oracle DaaS

  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
Anonymous | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Oracle DaaS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Oracle DaaS

No score
No answers yet
No answers on this topic

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Oracle DaaS

Better in every way, less modeled and more accurate audience segments
Corey Buller | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Oracle DaaS

  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.
Anonymous | TrustRadius Reviewer

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