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Top Rated
163 Ratings
1 Rating
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Score 10 out of 100

InsideView, from Demandbase

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Top Rated
163 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

InsideView, from Demandbase

InsideView is very well suited for sales, truly creates an avenue for personalization that would have otherwise been closed. InsideView is helpful at keeping you up to date on existing clients. You can add as many companies as you want to your watchlist and constantly keep up to date on what is going on in their industry or even their specific companies. I could see it being less useful for doing general research on companies for M&A as the information Is pretty limited and only has what they can compile from the internet so no private news or anything.
Lofton Kennedy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Claritas PRIZM Premier
InsideView, from Demandbase
8.1
Advanced search
Claritas PRIZM Premier
InsideView, from Demandbase
8.7
Identification of new leads
Claritas PRIZM Premier
InsideView, from Demandbase
8.1
List quality
Claritas PRIZM Premier
InsideView, from Demandbase
7.8
List upload/download
Claritas PRIZM Premier
InsideView, from Demandbase
7.6
Ideal customer targeting
Claritas PRIZM Premier
InsideView, from Demandbase
8.1
Load time/data access
Claritas PRIZM Premier
InsideView, from Demandbase
8.0

Sales Intelligence Data Standards

Claritas PRIZM Premier
InsideView, from Demandbase
8.4
Contact information
Claritas PRIZM Premier
InsideView, from Demandbase
8.0
Company information
Claritas PRIZM Premier
InsideView, from Demandbase
8.5
Industry information
Claritas PRIZM Premier
InsideView, from Demandbase
8.7

Data Augmentation & Lead Qualification

Claritas PRIZM Premier
InsideView, from Demandbase
8.3
Lead qualification process
Claritas PRIZM Premier
InsideView, from Demandbase
7.1
Smart lists and recommendations
Claritas PRIZM Premier
InsideView, from Demandbase
8.6
Salesforce integration
Claritas PRIZM Premier
InsideView, from Demandbase
9.1
Company/business profiles
Claritas PRIZM Premier
InsideView, from Demandbase
8.5
Alerts and reminders
Claritas PRIZM Premier
InsideView, from Demandbase
8.8
Data hygiene
Claritas PRIZM Premier
InsideView, from Demandbase
6.7
Automatic data refresh
Claritas PRIZM Premier
InsideView, from Demandbase
8.4
Tags
Claritas PRIZM Premier
InsideView, from Demandbase
8.7
Filters and segmentation
Claritas PRIZM Premier
InsideView, from Demandbase
8.4

Sales Intelligence Email Features

Claritas PRIZM Premier
InsideView, from Demandbase
8.9
Sales email templates
Claritas PRIZM Premier
InsideView, from Demandbase
8.5
Append emails to records
Claritas PRIZM Premier
InsideView, from Demandbase
9.3

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

InsideView, from Demandbase

  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
Anonymous | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

InsideView, from Demandbase

  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
Missy Parrish | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

InsideView, from Demandbase

InsideView, from Demandbase 8.0
Based on 18 answers
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Michael Levy | TrustRadius Reviewer

Usability

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.8
Based on 44 answers
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Erin Boetzer | TrustRadius Reviewer

Reliability and Availability

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.0
Based on 4 answers
Seems to always work.
Anonymous | TrustRadius Reviewer

Performance

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.3
Based on 4 answers
It's pretty fast.
Anonymous | TrustRadius Reviewer

Support Rating

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.9
Based on 46 answers
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Lionel Poole | TrustRadius Reviewer

In-Person Training

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 6.0
Based on 1 answer
She was fine, but we only had one session
Anonymous | TrustRadius Reviewer

Online Training

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 10.0
Based on 1 answer
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Christina Lipton | TrustRadius Reviewer

Implementation Rating

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 8.0
Based on 14 answers
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Jennifer Miller | TrustRadius Reviewer

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

InsideView, from Demandbase

In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
Anonymous | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

InsideView, from Demandbase

  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
Anonymous | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

InsideView, from Demandbase

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Claritas PRIZM Premier
10.0
InsideView, from Demandbase
8.3

Likelihood to Renew

Claritas PRIZM Premier
10.0
InsideView, from Demandbase
8.0

Usability

Claritas PRIZM Premier
InsideView, from Demandbase
7.8

Reliability and Availability

Claritas PRIZM Premier
InsideView, from Demandbase
7.0

Performance

Claritas PRIZM Premier
InsideView, from Demandbase
7.3

Support Rating

Claritas PRIZM Premier
InsideView, from Demandbase
7.9

In-Person Training

Claritas PRIZM Premier
InsideView, from Demandbase
6.0

Online Training

Claritas PRIZM Premier
InsideView, from Demandbase
10.0

Implementation Rating

Claritas PRIZM Premier
InsideView, from Demandbase
8.0

Add comparison