Claritas PRIZM Premier vs. Lexis+

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Lexis Advance is highly customizable and intuitive, perfect for solo or small practitioners who lack the patience for extended training and too much searching. The contracts are also customizable and can be graduated for new practices so you don't go broke in year one paying for research. I do wish there was more contact with a dedicated account rep, and perhaps not with sales. In a larger firm, you can stack more features and content as needed. I probably would go back in time and renegotiate my contract, which stepped up quite a lot in year two and will step up again in year 3 to what I think will be an uncomfortable level. Also, Lexis has maybe one too many brands and could stand a redesign of the main home page.

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• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• I like the annotated statutes. That is typically where I start my searches.
• I seem to find more relevant case law on Lexis than I have through Westlaw.
• Their training and research attorneys are very helpful.

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• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• The notes from cases function is not as strong as other competitors
• Lacks some features that more novel sources use
• Costly

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It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

Very intuitive, easy to use visual qualitative assessments, and I like that they don't "summarize" rules but give exact quotes from cases. The product is super customizable and you can try before you buy. Unlike their main competitor, I don't feel like they tricked me or set me up to purchase more content that I don't need--so in terms of service and overall functionality, they are superior to the competition.

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Haven't reached out except for password help but the response was quick. A couple times it locked me out for no reason

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Lexis Advance and Westlaw do the same thing and are very comparable. We actually use both. If Lexis Advanced doesn't have content we are looking for, it can usually be found in Westlaw. They compliment each other well. If I had to pick one over the other I would choose Lexis Advanced, but it's close.

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• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• It's had a positive impact in finding more cases that are on point for my cases.
• It was actually cheaper than their competitor.
• The natural language search is better than the competitor.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info