PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
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LoadMaster
Score7.8 out of 10
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McLeod Software in Birmingham, Alabama offers LoadMaster, a fleet management tailored to the needs of trucking companies covering dispatch, vehicle fuel and maintenance management, mobile driver communication, driver safety and efficiency management, and other features.
Nielsens account managers are amazing. I could brag about my account rep forever.
Get onsight training, it helps the process start at lightspeed.
Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
On my daily tasks, it helps me to track every order and provide us with detailed information, logging times, [and] user's interactions. Not only [being] able to track but to build and receive orders thru its transmission system is good because it is integrated with a huge amount of companies world wide, reducing the effort and costs in contracting several apps to do just one thing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Dispatching management- with all its features we can be sure that McLeod will cover all the possible needs when dispatching a load.
Billing and documentation- its platform also provides several ways to gather all our documentation and keep them recorded.
GPS tracking- its implementation on GPS is beyond of our expectations. It works perfectly with the most known GPS apps such Macropoint, Keeptruckin, LoadTrack and more.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
McLeod has several implementations and is always looking for new ways to get up-to-date. Also, it is stable which is a nice thing when you are a big company handling thousands and thousands of loads every day. We are not only building loads but selling, tracking, dispatching, billing them, and all is being done in the same app.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
It has helped support expansion into a new market for our health insurance products.
We are able to design products based on the populations needs and behaviors rather than what someone heard.
We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Looks a bit old- we are in a new age of apps with fresh looks and responsive designs, however, this does not impact our business but we think that using a new face will help with the training curve.
It might delay the operation a bit because we need to access different menu items to get to one specific point.
A positive thing would be that with all the amount of features it has. McLeod is always trying keep the platform stable, and we know it is not easy to maintain a software like that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
