What users are saying about
Top Rated
198 Ratings
1 Rating
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Score 10 out of 100
Top Rated
198 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
8.9

Snowflake

89%
32 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating
8.0

Snowflake

80%
1 Rating

Usability

Claritas PRIZM Premier

N/A
0 Ratings
8.5

Snowflake

85%
13 Ratings

Support Rating

Claritas PRIZM Premier

N/A
0 Ratings
7.2

Snowflake

72%
12 Ratings

Contract Terms and Pricing Model

Claritas PRIZM Premier

N/A
0 Ratings
8.0

Snowflake

80%
1 Rating

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

Snowflake

For an organization that has small, medium, or large data collection, Snowflake provides the best infrastructure to store, manage, utilize and analyze the data. Especially for companies that are growing at a really fast pace, it helps you not only with warehouse capabilities but also its connection with several BI tools give you the flexibility and option to connect and analyze the data [in] real time.
Rounak Verma | TrustRadius Reviewer

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

Snowflake

  • This is a cloud-based application that provides me a secure platform for the easy sharing of data with my clients.
  • I feel confident to connect with my numerous business partners just because of its advanced security and effective programming.
  • Through this tool, I am capable of integrating, analyzing, and the entire data in a precise form and with analytics as well, due to which I always have a transparent idea about the data extraction and its transfer from multiple clouds.
Darren Mihalic | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

Snowflake

  • Snowflake UI can be clunky and breaks sometimes, which can be annoying
  • Snowflake has to be paired with the Data Build Tool (DBT) to allow for templating and macro usage. No inbuilt solution.
  • Snowflake Python connector development doesn't necessarily track popular packages such as Pandas as quickly as Pandas releases
  • Could do with better machine learning capability over warehouse tables, but I assume this is coming soon
Anonymous | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Snowflake

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

Snowflake

Snowflake 8.0
Based on 1 answer
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
Anonymous | TrustRadius Reviewer

Usability

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

Snowflake

Snowflake 8.5
Based on 13 answers
The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.
Jake Schlingman | TrustRadius Reviewer

Support Rating

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

Snowflake

Snowflake 7.2
Based on 12 answers
Overall, the support from Snowflake has been very good. Since we are one of the major users for Snowflake and have a dedicated tech team to solve all the technical problem on our way. On the side of the technical problem, any sql related questions can be found from everywhere online.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Snowflake

In my experience running the data management practice at InterWorks, we believe that cloud data warehouse products will eventually serve the majority of data warehousing use cases and power data analytics at most companies. Of this cohort, we believe that Snowflake is the best among them for most customers. It's easier to manage, in many cases faster, and in almost all cases it is less expensive because of the ability to automatically resume and suspend depending on usage.
Brian Bickell | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

Snowflake

  • Faster data retrieval makes real time analysis possible.
  • Option to create multiple warehouses enable us to track usages and cost by departments.
  • Option to scale up/down computational warehouse to support peak hours and month end loads makes Snowflake cost effective.
  • Zero-copy cloning reduces storage and deployment cost.
  • Multiple users can access the same amount of data without deadlocks which is a common scenario in relational databases.
Anonymous | TrustRadius Reviewer

Screenshots

Claritas PRIZM Premier

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