Clay vs. ProTrail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clay
Score 9.3 out of 10
N/A
Clay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.
$149
per month 2000 credits per month
ProTrail
Score 0.0 out of 10
Enterprise companies (1,001+ employees)
Developed by Refract Consulting, ProTrail is a cloud based sales intelligence tool designed to help sales teams with account planning, relationship building, and customer acquisition. ProTrail uses artificial intelligence (AI) to digitally map account data with credible information scattered over online platforms to produce highly meaningful and actionable sales intelligence. Some key platform features include: Detailed account overviews, relationship insights and opportunity insights.N/A
Pricing
ClayProTrail
Editions & Modules
Starter
$149
per month 2000 credits per month
Explorer
$349
per month 10,000 credits per month
Pro
$800
per month 50,000 credits per month
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
ClayProTrail
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Features
ClayProTrail
Prospecting
Comparison of Prospecting features of Product A and Product B
Clay
8.2
94 Ratings
5% above category average
ProTrail
-
Ratings
Advanced search8.392 Ratings00 Ratings
Identification of new leads8.287 Ratings00 Ratings
List quality7.985 Ratings00 Ratings
List upload/download9.082 Ratings00 Ratings
Ideal customer targeting8.01 Ratings00 Ratings
Load time/data access7.687 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clay
8.3
85 Ratings
6% above category average
ProTrail
-
Ratings
Contact information8.185 Ratings00 Ratings
Company information8.684 Ratings00 Ratings
Industry information8.283 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clay
8.0
83 Ratings
7% above category average
ProTrail
-
Ratings
Lead qualification process8.577 Ratings00 Ratings
Smart lists and recommendations8.01 Ratings00 Ratings
Salesforce integration8.265 Ratings00 Ratings
Company/business profiles8.481 Ratings00 Ratings
Data hygiene8.179 Ratings00 Ratings
Automatic data refresh7.01 Ratings00 Ratings
Filters and segmentation8.01 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clay
7.9
64 Ratings
6% above category average
ProTrail
-
Ratings
Sales email templates7.964 Ratings00 Ratings
Best Alternatives
ClayProTrail
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClayProTrail
Likelihood to Recommend
9.4
(100 ratings)
-
(0 ratings)
Usability
7.8
(100 ratings)
-
(0 ratings)
User Testimonials
ClayProTrail
Likelihood to Recommend
Clay Labs Inc. (dba Clay)
Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
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Refract Consulting
No answers on this topic
Pros
Clay Labs Inc. (dba Clay)
  • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
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Refract Consulting
No answers on this topic
Cons
Clay Labs Inc. (dba Clay)
  • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
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Refract Consulting
No answers on this topic
Likelihood to Renew
Clay Labs Inc. (dba Clay)
The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
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Refract Consulting
No answers on this topic
Usability
Clay Labs Inc. (dba Clay)
I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
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Refract Consulting
No answers on this topic
Alternatives Considered
Clay Labs Inc. (dba Clay)
Honestly, not really any alternatives. I would find it really difficult to think of an alternative because if you have the right pick, basically the cost of switching for me is just too much to look further. So I'm really happy with what I'm getting for my money basically. I haven't really tried any alternatives. I wouldn't even know any alternatives to be honest.
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Refract Consulting
No answers on this topic
Return on Investment
Clay Labs Inc. (dba Clay)
  • When I ran something by accident and I can stop it, it consumes credits
  • Sometimes I think the integrations are running and digging into the table I realized it stopped running without noticing and it delayed my daily send quota
  • Positive: is the first time I can do data research this fast and accurate
Read full review
Refract Consulting
No answers on this topic
ScreenShots