Item: Clay
Rating: 10
Author: Marilyn Hahn

Overall Satisfaction with Clay

Use Cases and Deployment Scope

So in our market, our decision makers are the C levels, so basically the CTOs and the CEOs. So we use Clay to try to reach this specific persona. It's a very huge market with a huge total addressable market, but we try not to reach the persona, but the best time that this company is in to buy our product. For example, if they are in a certain stage of funding rounds or applying for a license in the central bank, et cetera. So we use all these variables together and try to reach the best company by that time. Basically trying to reach our ICP and not to lose the buyin window that this customer has to buy our product. So we try to be a sniper inside of this.

Pros and Cons

Pros

I think that's one thing that we're having a huge success in using Clay is that we're reaching out to the right decision makers in the company that we're reaching out, so that makes our sales cycle takes much less than a normal sales cycle. I'll give an example, like the normal industry sales cycle is eight months sales cycle and we are having success in selling in three months, for example. So I think that Clay's helping us in reaching the right persona and making the sales cycle much shorter.

Cons

I think that our main market today is Brazil and we think that there's still some data missing in the Brazilian market, so I think it's a little bit cultural. I think it's not that easy to find data trust of all databases in Brazil, so I think there's room for improvement. Obviously it's not specific of the Clay product, but still the data management of the country, so I think there's a good way to improve the product.

Return on Investment

I think that the most positive impact was making the sales cycle shorter and I don't have a negative impact.

Usability

I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.

Alternatives Considered

So I won't say the names, but I said that we've tried some Clay competitors and what we saw is that the data is not as reliable and the enrichment is not that rich than in Clay, for example.

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Other Software Used

HubSpot CRM

Likelihood to Recommend

I think that in our case we do have these clients, this low hanging fruit market and we do have the enterprise clients. I think Clay works best in the low hanging fruit where you can reach the decision maker very easily and I think when you're talking about the enterprise sales, you still have to do much more networking around what Clay managed to give us information to close the deal and yes, I think that's the two case.

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