Clicky vs. Triple Whale

There are no special resources needed to use Clicky - it works well for all the sites I've used it on, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it's still very strong there, but I believe it can work in a wide range of scenarios.

This is only useful for businesses engaged in D2C marketing at scale. The cost would not be justified otherwise. You also need to have a certain level of in-house expertise to set up and use the tool accurately to ensure your data is accurate and reliable.

Incentivized

• Analytics.
• Real time user tracking.
• Ease of use for reports.

Incentivized

• Integrate data from multiple platforms into one location.
• Provide easy to use and customizable dashboards.
• Help with additional attribution methods and accuracy.

Incentivized

• It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people.

• Amazon data is difficult to integrate.
• Shipping costs by channel and avg./unit cost - if possible.
• Better tutorials to understand all the tools available.

Incentivized

In addition to the factors already mentioned, Clicky is constantly being updated to improve functionality for users and the development team is extremely responsive. Recent updates include enhanced support for HTML5 audio and video tracking, additional visitor detail and new comparison trends. In my opinion, Clicky just keeps getting better

Know what they doing and reply quickly.

Incentivized

Clicky is much easier and more enjoyable to use.

Incentivized

The triple whale is a more holistic consolidated view of the ad spend and sales picture.

Incentivized

• Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US.
• Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content.

• Helps us balance our FB and Google spend.
• Know when to scale spend.
• Know when to back of spend.

Incentivized