#1 most frequent
United States of America
62.9%370 installations of 588
What is Triple Whale?
Triple Whale is a marketing analytics solution that enables users to visualize data in one central dashboard, generate reports, and track profit. Upgrading to its attribution plan provides additional data and analytic capabilities. The "Full Whale" plan adds the company's Creative Cockpit and FinHub products which enable analysis by content type, tracks creative performance, and adds additional trend analysis.
Categories & Use Cases
Who Buys & Uses Triple Whale
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
8.5%50 installations of 588
#3 most frequent
Canada
7.8%46 installations of 588
Great tool for Growing D2C small businesses.
Use Cases and Deployment Scope
We are a D2C high end cooler brand. Margins in our category are not massive so its critical we manage our digital marketing spend very accurately across a variety of platforms and spends. TripleWhale is the tool we use to do that. It provides us invaluable insight we use to make decisions on a daily basis.
Pros
- Integrate data from multiple platforms into one location.
- Provide easy to use and customizable dashboards.
- Help with additional attribution methods and accuracy.
Cons
- Amazon data is difficult to integrate.
- Shipping costs by channel and avg./unit cost - if possible.
- Better tutorials to understand all the tools available.
Return on Investment
- Helps us balance our FB and Google spend.
- Know when to scale spend.
- Know when to back of spend.
Alternatives Considered
Google Analytics and WinAds Manager
Other Software Used
Zoho Books, Google Analytics, Klaviyo
