CloseFactor vs. SimilarTech

CloseFactor has been a great way to target contacts by company and be able to filter down by other characteristics, such as seniority, specific role, or other keywords. There is still some manual work to push contacts to a CRM or contact tool (SalesLoft, Outreach) but being able to do this in bulk rather than one by one saves a lot of time when finding quality prospects.

Incentivized

1. Looking up the technologies, analytics tools, and services used by your competitors and industry leaders. 2. Checking what has changed technology-wise on the website of your competitor, since you've noticed an improvement in their rankings or other website improvements. You can even set up alerts to receive emails every time a new change was made to the technology of the website you're interested in (usually your top competitors').

Incentivized

• Identifying target contacts
• Integrate with LinkedIn and SFDC
• Contact info validation

Incentivized

• We were considering changing a hosting provider because we were not happy with the speed of our website. So, we used SimilarTech to look up which hosting providers our competitors and some other faster websites were using, to help us make an informed choice.
• When the company was considering a new live chat vendor, we also used SimilarTech to see what software some of the best websites on the web are using.

Incentivized

• Joint workspace (AE and BDR)
• Outreach from the tool
• Sorting of contacts based on filters

Incentivized

• Given the tasks SimilarTech was designed for, I don't really think there are any issues with it. It's hard to think of a situation where I couldn't get the information I needed from SimilarTech.

Incentivized

CloseFactor builds on tools like LinkedIn Sales Navigator. Rather than comb through contacts one by one, CloseFactor identifies all contacts that satisfy certain criteria and allows us to bulk push them into our CRM. There is also a component of validating contact info that is imported with the contact, which LinkedIn lacks entirely

Incentivized

SimilarTech is more user-friendly and seems to have a bigger index (i.e. covers more websites) of the websites.

Incentivized

• Reduce prospecting time by more than 3x
• Allows us to target more organizations more quickly
• Sometimes put too many contacts in and it effects email filters

Incentivized

• Overall SimilarTech had a positive impact, as it saves a lot of time (days) when it comes to research of the competition and new up-and-coming technologies for our website.
• Moreover, it helps to monitor updates on the websites of the industry leaders, and to keep up with tech.

Incentivized