Como is a mobile loyalty program management app from the Israeli company of the same name, formerly known as Conduit.
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TrueLoyal
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…
Como has taken us into the digital age with our rewards program and this is invaluable to us and our customers. The app has enabled us to steadily increase our business by continuously personalizing our customers' experience. We were able to turn a sleepy Thursday in mid-March into the second highest number of sales and buying members with a spur of the moment text campaign.
Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
We were considering several loyalty platforms and Como had the most positive attributes for our needs. Como is integrated with our POS system which was one of the biggest selling points for us. It's just one extra step to attach Como to a sale at the POS, points and rewards are all right their on the customer display kiosk for our customers to redeem. No credit cards are required for our customers to use the app and loyalty program, others platforms require a credit card to be attached to the customers account whether they can make in-app purchases or not.
