Comscore Media Metrix Multi-Platform vs. InfiniGrow

Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers

Incentivized

With InfiniGrow, we
can visualize our marketing plan, investments, results, and goals in real-time.



It allows us to
perform detailed multi-touch attribution analysis with InfiniGrow to study how
each marketing action or to spend affects KPIs entirely across media.

Incentivized

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

• InfiniGrow is great for tracking company strategies, investments, performance, and goals in real-time.
• InfiniGrow allows you to allocate your funding more efficiently to the most productive channels.

Incentivized

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

• InfiniGrow is a fantastic alternative, but its membership costs are prohibitively expensive.

Incentivized

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.

Incentivized

InfiniGrow is one of the best solutions to
centralize corporate data, integrate with our CRM and implement marketing
automation to have a unified or consolidated view of our cost and performance
statistics in real time.

Incentivized

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized

• It's ideal for budgeting on time.
• Commercial content efforts might benefit from channel tracking and optimization possibilities.
• Allows for proposals to improve business sales outcomes.
• Supports ongoing and up-to-date budget allocation ideas in order to keep an eye on the greatest options for decision-making and to focus on performing innovative.
• Ideal work.

Incentivized