TrustRadius

Comscore Media Metrix Multi-Platform vs. Market Logic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Media Metrix Multi-Platform
Score 8.0 out of 10
N/A
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
Market Logic
Score 9.0 out of 10
N/A
Market Logic in Berlin makes enterprise software. This includes Insights Portals to share and promote knowledge, Intelligence Portals to analyze markets and competitors, and the Market Insights Platforms to generate insights from data and inject these in business processes. The software is used to drive customer centricity in consumer-packaged goods, healthcare, retail, financial services, telecom, travel and media sectors.N/A
Pricing
Comscore Media Metrix Multi-PlatformMarket Logic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Media Metrix Multi-PlatformMarket Logic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Media Metrix Multi-PlatformMarket Logic
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Comscore Media Metrix Multi-PlatformMarket Logic
Small Businesses
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Medium-sized Companies
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Tridion
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Score 9.0 out of 10
Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Media Metrix Multi-PlatformMarket Logic
Likelihood to Recommend
7.0
(2 ratings)
9.0
(1 ratings)
User Testimonials
Comscore Media Metrix Multi-PlatformMarket Logic
Likelihood to Recommend
Comscore
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Market Logic Software
Easy to manage knowledge repository if you have more than a few information channels gathering insights but are living in a silo. E.g. survey results, NPS data, social listening, media monitoring etc. MarketLogic becomes a singular platform to research relevant information from all of your information sources.
Verified User
Anonymous
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Pros
Comscore
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Verified User
Anonymous
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Market Logic Software
  • Knowledge management
  • Competitive intelligence
  • Agile research
Verified User
Anonymous
Read full review
Cons
Comscore
  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Market Logic Software
  • Customer service
  • AI assistance
  • Software reliability issues
Verified User
Anonymous
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Alternatives Considered
Comscore
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Verified User
Anonymous
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Market Logic Software
Wasn't involved in the evaluation of this product
Verified User
Anonymous
Read full review
Return on Investment
Comscore
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Market Logic Software
  • Improved research efficiencies
  • Value for money, better ROI
  • Information is used more effectively across all LOBs than before
Verified User
Anonymous
Read full review
ScreenShots