Comscore Media Metrix Multi-Platform vs. MVPindex

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Media Metrix Multi-Platform
Score 8.0 out of 10
N/A
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
MVPindex
Score 9.0 out of 10
N/A
MVPindex's software helps brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations with an integrated omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. The software platform is designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions.N/A
Pricing
Comscore Media Metrix Multi-PlatformMVPindex
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Media Metrix Multi-PlatformMVPindex
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore Media Metrix Multi-PlatformMVPindex
Best Alternatives
Comscore Media Metrix Multi-PlatformMVPindex
Small Businesses
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
Medium-sized Companies
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
Enterprises
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Media Metrix Multi-PlatformMVPindex
Likelihood to Recommend
7.0
(2 ratings)
9.0
(1 ratings)
User Testimonials
Comscore Media Metrix Multi-PlatformMVPindex
Likelihood to Recommend
Comscore
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
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MVPindex
Customer Service at MVPindex is top notch. Whenever I have a question or a problem, they are quick to answer or fix
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Pros
Comscore
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
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MVPindex
  • Social Brand Valuation
  • Broadcast Brand Valuation
  • Logo Tracking
  • Customer Service
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Cons
Comscore
  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.
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MVPindex
No answers on this topic
Alternatives Considered
Comscore
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
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MVPindex
MVP has the most advanced logo tracking capabilities and is the only one challenging the status quo in Broadcast measurement
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Return on Investment
Comscore
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
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MVPindex
  • They helped us make our social media posts more valuable for our partners without upsetting our fans
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ScreenShots