Comscore Media Metrix Multi-Platform vs. Optimized Sales & Marketing

Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers

Incentivized

When it comes to collect user's information such as their emails, name and phone number, this helped a lot.

Incentivized

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

• They doesn't charge any setup fee.
• Easily integration process with our system.
• Raising ticket for any query and the detailed support response.

Incentivized

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

• Integrating their signup forms over any website is easy but on some CRM sites, it is difficult.

Incentivized

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.

Incentivized

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized

• According to its pricing structure and the feature they are offering, I guess that is worth using this.

Incentivized