Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…
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Pulsar RESEARCH
Score9 out of 10
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Pulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
They should do away with the need to have to use boolean information in order to access deeper dives into searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
