Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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MutualMind (discontinued)
Score5.6 out of 10
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MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
Shareablee is well suited in 1. Data scraping via social listening tools, codes, trackers, and manual methods 2. Data Pre-processing:Data screening, filtering, classification, and categorization as per analysis objectives 3. Analysis: Enrichment, calculation, and derivation of metrics' to benchmark and rank influencers 4. Data Visualization: Monthly, quarterly and annual reports with key observations, trends, and insights presented via Power BI dashboards
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The sheer breadth and depth of data collection on Shareablee is second to none. If you're after full data sets - I'm not just talking current content, they have large historical data capture capability - then they're definitely worth looking at
They are constantly innovating, providing regular updates to the platform and data management solutions. They are truly at the head of the curve when it comes to social analytics - their ability to cut data and display it as well as present new ways of looking at data and correlations is outstanding. The affinities view/unique engaged audience metrics are particularly impressive and useful
The metric sets that can be applied to the content collected and the channels in question are large - at first, it can seem a little mind-boggling to get to grips with but it's worth persevering - there's so much in here to really help you understand brand marketing performance and audience engagement that it's truly invaluable
Customer support is second to none. Not only is it quick, it's always courteous and very very helpful. You feel like you're a priority and that you're in good hands with them
A little abstract, I know, but CEO Tanya is a trailblazer in the industry. Working with a group of people of this caliber - from the top down - is a clear indication of how ingrained Shareablee is with all things social data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our ability to answer complex client briefs is a breeze now that we have this tool - we can not only answer in full, but we are now well placed to provide insight and metrics that aren't front of mind thanks to Shareablee's depth of data interrogation. This makes our investment in the tool and the support a wise choice
The subscription is very cost effective and the plan flexible enough to cater to our needs
The learning curve is fairly steep meaning that initial time investment is a little high, but the support from the team helps make the transition from learner to a proficient user as pain-free and quick as possible
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
