Consentik: GDPR & CCPA Cookie Banner vs. TrustArc

TrustArc is well suited for a small-to-medium sized digital organization that is concerned about its ability to fulfill data privacy requirements. TrustArc offers an API integration to allow users to handle a larger volume of requests, but I don't have personal experience with this feature. It is a requirement that a cross-functional data privacy team be established in your organization to get the most use out of this product.

Incentivized

• Email verification
• Frontend UI
• Flexible configurations
• Easy-to-follow audit trail - each step of the process is clearly defined
• Integrated process flow - all communication back to data subject is handled through TrustArc

Incentivized

• Notification schemes - allowing different access levels to be notified when certain processes occur
• Two-factor authentication upon login is a desirable feature not implemented
• Standardized reporting on home dashboard

Incentivized

OneTrust offers a similar product offering to TrustArc. Our organization had a legacy relationship with TrustArc with respect to its online cookie management preference solution. OneTrust product offerings do provide much of the same functionality as TrustArc and is worthy of consideration if you are evaluating vendors in this space.

Incentivized

• Allow organization to be compliant with data privacy laws is a requirement in 2021
• Flexible offering allows for control of both digital (cookie) and database record requests
• Sunk cost - organization requires this type of program, TrustArc is an established vendor in this space

Incentivized