Contentful vs. Smaply

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 7.6 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$0
Smaply
Score 6.7 out of 10
N/A
The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.
$19
per month per user
Pricing
ContentfulSmaply
Editions & Modules
Lite
$300
per month
Community
Free
Enterprise
Custom
Free
0 EUR
per month per user
Basic
19 EUR
per month per user
Pro
29 EUR
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
ContentfulSmaply
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentfulSmaply
Features
ContentfulSmaply
Security
Comparison of Security features of Product A and Product B
Contentful
8.5
10 Ratings
4% above category average
Smaply
-
Ratings
Role-based user permissions8.510 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
9.5
12 Ratings
20% above category average
Smaply
-
Ratings
API9.311 Ratings00 Ratings
Internationalization / multi-language9.79 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.8
13 Ratings
0% above category average
Smaply
-
Ratings
WYSIWYG editor7.34 Ratings00 Ratings
Code quality / cleanliness9.58 Ratings00 Ratings
Admin section9.311 Ratings00 Ratings
Page templates7.64 Ratings00 Ratings
Library of website themes7.52 Ratings00 Ratings
Mobile optimization / responsive design4.57 Ratings00 Ratings
Publishing workflow9.312 Ratings00 Ratings
Form generator7.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
9.4
12 Ratings
23% above category average
Smaply
-
Ratings
Content taxonomy10.011 Ratings00 Ratings
SEO support10.09 Ratings00 Ratings
Bulk management9.08 Ratings00 Ratings
Availability / breadth of extensions9.08 Ratings00 Ratings
Community / comment management9.01 Ratings00 Ratings
Best Alternatives
ContentfulSmaply
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Ortto
Ortto
Score 9.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Quadient Inspire
Quadient Inspire
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Quadient Inspire
Quadient Inspire
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentfulSmaply
Likelihood to Recommend
8.3
(13 ratings)
8.0
(2 ratings)
Usability
9.0
(3 ratings)
-
(0 ratings)
User Testimonials
ContentfulSmaply
Likelihood to Recommend
Contentful
It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
Read full review
Smaply
The solution is suitable for complex journeys with many touchpoints.
The tool has the advantage of being easy to use.
On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
Read full review
Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
Read full review
Smaply
  • User journey map
  • Personas templates
  • Stakeholder maps
  • Free online courses
Read full review
Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Read full review
Smaply
  • Global look and feel
  • Export format
  • Text formating in sticky notes
Read full review
Usability
Contentful
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
Read full review
Smaply
No answers on this topic
Alternatives Considered
Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
Read full review
Smaply
It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
Read full review
Return on Investment
Contentful
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
Read full review
Smaply
  • Time saving
  • Clarity for stakeholders
  • Sharing best practices
Read full review
ScreenShots

Contentful Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Smaply Screenshots

Screenshot of Airport Experience Example Journey Map in Smaply EditorScreenshot of Airport Experience Example Journey Map ExportScreenshot of Airport Experience Example Journey Map A4 ExportScreenshot of Persona EditorScreenshot of Persona ExportScreenshot of Stakeholder Map Editor