Contently vs Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Likelihood to Recommend

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.

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Parrish Peachee

Agency Owner

Easy Benies LLCInsurance, 1-10 employees

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Feature Rating Comparison

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Consolidating my work in one place to make my work life easier
Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

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Verified User

Account Manager in Corporate

Computer & Network Security Company, 1001-5000 employees

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I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.

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Parrish Peachee

Agency Owner

Easy Benies LLCInsurance, 1-10 employees

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Cons

I have been using it for 3.5 years, and have had no response from potential clients.
The portfolio section is pretty easy to use, but I don't love the format.
Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.

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Parrish Peachee

Agency Owner

Easy Benies LLCInsurance, 1-10 employees

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Support Rating

Contently 10.0

Based on 1 answer

I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week

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Ben Plomion

SVP Marketing

GumGumMarketing and Advertising, 51-200 employees

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Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.

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Parrish Peachee

Agency Owner

Easy Benies LLCInsurance, 1-10 employees

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Return on Investment

Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
The amount of time Contently has saved our internal creative writing staff has more than paid for itself!

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.

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Parrish Peachee

Agency Owner

Easy Benies LLCInsurance, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Rating Summary

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Likelihood to Recommend

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Feature Rating Comparison

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Cons

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Support Rating

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Alternatives Considered

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Return on Investment

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Screenshots

Contently

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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