Contently vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.2 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Score 8.4 out of 10
N/A
Zywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.N/A
Pricing
ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Top Pros
Top Cons

No answers on this topic

Features
ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.5
11 Ratings
17% above category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
1 Ratings
7% above category average
Ideation10.011 Ratings9.01 Ratings
Approval workflows9.211 Ratings8.01 Ratings
Content collaboration9.810 Ratings10.01 Ratings
Content calendar9.310 Ratings8.01 Ratings
Network for content licensing/production9.39 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.3
11 Ratings
14% above category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
1 Ratings
11% above category average
Content hub9.711 Ratings9.01 Ratings
Forms / Gated content9.08 Ratings9.01 Ratings
Embedded CTAs9.77 Ratings00 Ratings
Content distribution9.09 Ratings9.01 Ratings
Content promotion9.29 Ratings9.01 Ratings
Content automation9.28 Ratings9.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.1
6 Ratings
17% above category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
1 Ratings
11% above category average
Audience profiling and targeting9.36 Ratings8.01 Ratings
Closed-loop tracking and reporting9.36 Ratings8.01 Ratings
Content performance analytics9.36 Ratings9.01 Ratings
Campaign optimization dashboard8.76 Ratings9.01 Ratings
Competitive analytics9.06 Ratings9.01 Ratings
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ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
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User Ratings
ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
9.5
(13 ratings)
9.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ContentlyZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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Zywave
It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
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Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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Zywave
  • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
  • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
  • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
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Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
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Zywave
  • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
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Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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Zywave
No answers on this topic
Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
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Zywave
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
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Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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Zywave
  • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
  • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
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ScreenShots

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Screenshots

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