Contently helps our marketing team generate great content saving us significant time and effort
November 15, 2018

Contently helps our marketing team generate great content saving us significant time and effort

Alexander deLong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Contently

Several of our product marketing departments use Contently. Not everyone in the company uses Contently, but I am unsure of the exact extent of its usage. We use Contently to contract creative writers and designers to generate content for our marketing teams when we do not have the time to do all of it ourselves. My team uses Contently mostly for creative writing content and find it helpful for sourcing different perspectives for the campaign ideas we provide writers outside what my team would usually write ourselves.

Pros

  • Easy to set up and track workflow.
  • Easy platform to communicate with contributors and team alike
  • Some very good writers
  • Transparency for how much we pay and how much the freelancer gets paid

Cons

  • Nice that Contently has analytics, but they aren't very useful.
  • Sometimes hard to navigate site since many of the terms for what I'm looking for are similar.
  • Some other UI issues with Calendar and Campaign pages.
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.

I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

Contently Feature Ratings

Content Creation
9.5
Ideation
10
Approval workflows
10
Content collaboration
10
Content calendar
8
Network for content licensing/production
Not Rated
Content Publishing
7.0
Content hub
7
Content Reporting & Analytics
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
Not Rated

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