Skyword

Skyword

About TrustRadius ScoringScore 6.0 out of 100
Skyword

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Skyword

Skyword

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What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…

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  • Setup fee optional

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Content distribution
  • Supported: Content promotion

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: Original content creation
  • Supported: Global content marketing (platform translated in 14 languages)
  • Supported: Digital asset manager (DAM) built-in
  • Supported: Vetted, searchable network of freelance writers, influencers, photographers, and videographers
  • Supported: Pitch proposal and assignment functionality
  • Supported: Video management tool with time-stamped commenting
  • Supported: Customizable content templates

Skyword Screenshots

Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Robust content analytics are available within the Skyword Platform.Streamline your video review process with time-stamped comments.The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.The Skyword Platform is translated into 14 languages.Skyword's built-in digital asset manager (DAM).

Skyword Videos

Take a tour of The Skyword Platform, content marketing software designed to help you produce quality, original content - at scale!

Watch Skyword's integration with Google Analytics™ combines Google Analytics data with the storytelling metrics native to Skyword’s platform. With this integration, Skyword gives its customers a holistic view of the health of their content and enables both marketers and publishers to optimize the quality of the stories they publish. Through this streamlined intelligence, users are better positioned to create content that will grow the brand’s audience and loyal base of customers.

Watch One video does not a content marketing program make. For your brand story to have a prevailing effect on the market, you must produce video consistently and at scale – and that requires a combination of savvy project managers and powerful technology. The Skyword Platform offers a single, unified space where your team can communicate and collaborate. From here, you can manage video content seamlessly from vision, to detailed (time-stamped) rough cut review, to publishing and measurement. Our services team can help support you in the process, whether you are producing animation, developing training videos, or reworking old content for new global audiences.

Watch What’s the trick to assembling a talented, committed team of content creators? First: a global pool of top-notch creatives. Second: a team of content strategists who can help you piece together those contributors—the heart and soul of your content strategy—and get important industry influencers on board. Third: a technology platform that streamlines management and payment processes. Trying to match writers in Buenos Aires, Beijing, and Moscow with strategy coming out of your Chicago headquarters? We’ve got you covered.

Watch The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan. Preview your entire month at a glance, or highlight specific assignments to see even more detail. View and create assignments, RFPs, projects, and events. Capture activities such as marketing events, product launches, corporate announcements, paid media flights, conferences, as well as organizational milestones, and keep them organized within the Skyword Marketing Calendar. Ensure that stories are being assigned and published in support of your organization’s efforts for a more solidified brand experience.

Watch Spending more time tracking down documents and managing review cycles than creating content? It’s a common problem. The Skyword Platform was designed to streamline the process and bring visibility and clarity to everyone in the enterprise who has a stake in your project. At the same time, it is fully customizable to your approval processes. You can invite as many reviewers as you need to, at whatever point of development it makes sense for them to step in. Reviewers can make comments within the body of a shared text document, or as time-stamped comments on videos in progress. Everything stays in one place, and everyone stays sane.

Watch Your content needs to answer the questions that your audience is asking. Search engine optimization plays an important role in content strategy, and the SEO Scorecard on the Skyword Platform makes it a clear, simple process. When you assign keywords to a particular article, contributors must meet your SEO standards before they can send it out for review. You can even optimize content for search in local languages and locales.

Watch What happens to your carefully crafted stories after you create them? Do they move audiences to act in the ways you hoped they would? Or do they sit around collecting dust? We help make sure it’s the former. From the Skyword Platform, you can publish content to various social media platforms. You can even promote and track content performance directly from the Platform, so everything stays in one place. Take advantage of our partnership with content discovery services to distribute your content to the sites and social networks where your audience is.

Watch Authentic content that moves audiences on an emotional level requires knowledge of the intricacies of culture, local networks, and the market itself. Skyword’s pool of top creatives around the world can help you make headway quickly, avoid common mis-takes, and tap into spheres of influence you may otherwise miss. The Skyword Platform makes it easy to compensate contributors in local currencies — saving you time and re-sources and boosting your street cred with local teams.

Skyword Downloadables

Skyword Integrations

Skyword Competitors

Skyword Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%

Skyword Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Spain, Mexico, Canada, Brazil, Argentina, Portugal, Russia, France, Germany, Italy, Japan, China, Sweden, Korea, Turkey, etc.
Supported LanguagesEnglish, English US, English UK, Spanish, Portuguese, Russian, French, German, Italian, Swedish, Mandarin, Japanese, Korean, Dutch, Turkish

Comparisons

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Frequently Asked Questions

What is Skyword's best feature?

Reviewers rate Content performance analytics highest, with a score of 9.

Who uses Skyword?

The most common users of Skyword are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (10)

Ratings

Support Rating (2)

10.0
100%

Reviews

(1-4 of 4)
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February 15, 2018

Skyword is a great one-stop shop for providing all of a contributor's needs for an assignment and aligns companies with the writers who have the appropriate expertise.

Fiona Briggs | TrustRadius Reviewer
Fiona Briggs
Editor
Retail Times (Publishing, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I use Skyword as a freelance contributor. I have been commissioned by the Skyword team to write articles and reports for their clients across a couple of programmes. One was for Radial, a former eBay enterprise company, and one was for MasterCard. Phillips Lighting was due to be another client but the content they required did not span my area of expertise, which is retail.

Pros and Cons

  • It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
  • It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
  • The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.
  • It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
  • In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
  • Not quite sure what the readability scores bring to the party?

Likelihood to Recommend

It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access.
It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
February 09, 2018

SkyWord helps get your content marketing program up and running

Andrew Reinbold | TrustRadius Reviewer
Andrew Reinbold
Content Marketing Director
Anthem, Inc. (Insurance, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use SkyWord to help manage our B2B content development. They manage our content site, The Benefits Guide, for us, and source a great deal of educational content for us, from articles to infographics to videos. It's used specifically for the B2B team to target our employer audience. It helps us create a rich experience for employers to discover more about issues that affect them - from health care to HR to building their business.

Pros and Cons

  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
  • They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
  • They should improve capability with apps/mobile

Likelihood to Recommend

SkyWord is well-suited for companies beginning or increasing their content marketing initiative. Companies with a more sophisticated content marketing approach or who have their own content platform or use another vendor's platform may encounter some issues.

In general, SkyWord has proven to be an adaptable company that I believe most brands could find a lot of value from.
February 06, 2018

Skyword - A great partner for B2B Marketing

Aviv Canaani | TrustRadius Reviewer
Aviv Canaani
Program Director, Digital, Events and Performance Marketing - CIO Marketing, IBM CHQ
IBM (Information Technology and Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We're using Skyword as a blogging platform to help us scale our blogging efforts by reaching the right quantity and quality using freelancers and focusing on SEO.

Pros and Cons

  • SEO
  • Editorial Calendars
  • Analytics
  • Utilizing best practices to create more high impact blog posts

Likelihood to Recommend

When you want to create a blog and scale it
November 07, 2016

Skyword is your go-to for Content Development

Olin Graczyk | TrustRadius Reviewer
Olin Graczyk
Director of Digital Strategy
Red Fuse Communications (Marketing and Advertising, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Skyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.

Marketing objectives for our Skyword relationship:

  • Drive organic search traffic
  • Provide rich content for our social channels
  • Create a library of rich content to support our ongoing CRM needs
  • Enhance the online site experience by providing contextually rich information
  • Be a companion and utility brand within our category

Pros and Cons

  • Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
  • Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
  • The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.
  • No current cons or issues with their services and platform.

Likelihood to Recommend

Skyword would be best utilized for the following areas:

  • Creating rich site content to drive organic traffic
  • Complementing your ongoing customer relationship plans
  • Maintaining rich content for email marketing programs
  • Developing rich content that goes beyond just standard articles
  • Expediting your content plans and creating at scale
  • Global content needs
  • Augmenting current content teams and needs with a third party vendor

Support Rating

10
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.