#1 most frequent
United States of America
90.0%27 installations of 30
What is Skyword?
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.
Categories & Use Cases
Media
1 / 8
Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.
Top Performing Features
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 7.9
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 8.2
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 7.5
Areas for Improvement
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 7.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4
Who Buys & Uses Skyword
#2 most frequent
Japan
6.7%2 installations of 30
#3 most frequent
Korea (Republic of)
3.3%1 installation of 30
Skyword is a great one-stop shop for providing all of a contributor's needs for an assignment and aligns companies with the writers who have the appropriate expertise.
Pros
- It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
- It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
- The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.
Cons
- It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
- In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
- Not quite sure what the readability scores bring to the party?
Return on Investment
- It's good for me as a freelance contributor and income but I can't put an ROI on it since I'm assigned commissions rather than being the person doing the assigning.
SkyWord helps get your content marketing program up and running
Pros
- Creating a lot of content quickly and efficiently
- Identifying new and important topics and content areas to explore
- Providing timely and helpful account service
Cons
- They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
- They should improve capability with apps/mobile
Return on Investment
- They've helped us drive a lot of traffic to our content and demonstrated positive engagement metrics
- They've improved our thought leadership standing and made a measurable difference in our brand affinity measures
Alternatives Considered
Contently and NewsCred
Skyword - A great partner for B2B Marketing
Pros
- SEO
- Editorial Calendars
- Analytics
Cons
- Utilizing best practices to create more high impact blog posts
Return on Investment
- High quality leads that increased our bottom line
- Increased awareness and engagement with our social and digital activities
Skyword is your go-to for Content Development
Pros
- Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
- Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
- The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.
Cons
- No current cons or issues with their services and platform.
Return on Investment
- Significant month-over-month organic traffic growth
- Elevated click-through rates from email marketing
- Increases in site visits from social
