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Reviews (1-4 of 4)
I use Skyword as a freelance contributor. I have been commissioned by the Skyword team to write articles and reports for their clients across a couple of programmes. One was for Radial, a former eBay enterprise company, and one was for MasterCard. Phillips Lighting was due to be another client but the content they required did not span my area of expertise, which is retail.
- It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
- It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
- The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.
- It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
- In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
- Not quite sure what the readability scores bring to the party?
February 09, 2018
SkyWord helps get your content marketing program up and running
We use SkyWord to help manage our B2B content development. They manage our content site, The Benefits Guide, for us, and source a great deal of educational content for us, from articles to infographics to videos. It's used specifically for the B2B team to target our employer audience. It helps us create a rich experience for employers to discover more about issues that affect them - from health care to HR to building their business.
- Creating a lot of content quickly and efficiently
- Identifying new and important topics and content areas to explore
- Providing timely and helpful account service
- They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
- They should improve capability with apps/mobile
February 06, 2018
Skyword - A great partner for B2B Marketing
We're using Skyword as a blogging platform to help us scale our blogging efforts by reaching the right quantity and quality using freelancers and focusing on SEO.
- SEO
- Editorial Calendars
- Analytics
- Utilizing best practices to create more high impact blog posts
November 07, 2016
Skyword is your go-to for Content Development
Skyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.
Marketing objectives for our Skyword relationship:
Marketing objectives for our Skyword relationship:
- Drive organic search traffic
- Provide rich content for our social channels
- Create a library of rich content to support our ongoing CRM needs
- Enhance the online site experience by providing contextually rich information
- Be a companion and utility brand within our category
- Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
- Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
- The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.
- No current cons or issues with their services and platform.
Skyword Scorecard Summary
Feature Scorecard Summary
About Skyword
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.
Categories: Enterprise Marketing Management, Content Marketing
Skyword Screenshots
Skyword Integrations
WordPress, Drupal, Google Analytics, Traackr, Domo, Kaltura, Adobe Experience Manager, Klout, Marketo, Oracle Eloqua, SEMRush, WordPress VIP, BigStock, Methode, Vidaao, Copyscape, Facebook, YouTube, Twitter, LinkedIn, Google Plus
Skyword Competitors
Pricing
Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional
Skyword Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 0% | |
| Mid-Size Companies (51-500 employees) | 20% | |
| Enterprises (> 500 employees) | 80% |
Skyword Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar |
Skyword Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | United States, United Kingdom, Spain, Mexico, Canada, Brazil, Argentina, Portugal, Russia, France, Germany, Italy, Japan, China, Sweden, Korea, Turkey, etc. |
| Supported Languages: | English, English US, English UK, Spanish, Portuguese, Russian, French, German, Italian, Swedish, Mandarin, Japanese, Korean, Dutch, Turkish |