TrustRadius
https://media.trustradius.com/product-logos/kF/sm/IG6FD815B1SI.JPEGSkyword, IncSkyword is a great one-stop shop for providing all of a contributor's needs for an assignment and aligns companies with the writers who have the appropriate expertise.2018-02-15T20:14:26.965ZI use Skyword as a freelance contributor. I have been commissioned by the Skyword team to write articles and reports for their clients across a couple of programmes. One was for Radial, a former eBay enterprise company, and one was for MasterCard. Phillips Lighting was due to be another client but the content they required did not span my area of expertise, which is retail.,It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.,It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
Not quite sure what the readability scores bring to the party?,8,It's good for me as a freelance contributor and income but I can't put an ROI on it since I'm assigned commissions rather than being the person doing the assigning.Fiona BriggsSkyWord helps get your content marketing program up and running2018-02-09T16:59:26.343ZWe use SkyWord to help manage our B2B content development. They manage our content site, The Benefits Guide, for us, and source a great deal of educational content for us, from articles to infographics to videos. It's used specifically for the B2B team to target our employer audience. It helps us create a rich experience for employers to discover more about issues that affect them - from health care to HR to building their business.,Creating a lot of content quickly and efficiently
Identifying new and important topics and content areas to explore
Providing timely and helpful account service,They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
They should improve capability with apps/mobile,9,They've helped us drive a lot of traffic to our content and demonstrated positive engagement metrics
They've improved our thought leadership standing and made a measurable difference in our brand affinity measures,Contently and NewsCredAndrew ReinboldSkyword - A great partner for B2B Marketing2018-02-06T20:20:40.603ZWe're using Skyword as a blogging platform to help us scale our blogging efforts by reaching the right quantity and quality using freelancers and focusing on SEO.,SEO
Editorial Calendars
Analytics,Utilizing best practices to create more high impact blog posts,9,High quality leads that increased our bottom line
Increased awareness and engagement with our social and digital activitiesAviv CanaaniSkyword is your go-to for Content Development2016-11-07T22:54:31.156ZSkyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.
Marketing objectives for our Skyword relationship:
Drive organic search trafficProvide rich content for our social channelsCreate a library of rich content to support our ongoing CRM needsEnhance the online site experience by providing contextually rich informationBe a companion and utility brand within our category,Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.,No current cons or issues with their services and platform.,10,Significant month-over-month organic traffic growth
Elevated click-through rates from email marketing
Increases in site visits from social,No,10,NoOlin Graczyk
Unspecified
Skyword
8 Ratings
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