Skyword Reviews

8 Ratings
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Score 8.3 out of 100

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Reviews (1-4 of 4)

Fiona Briggs | TrustRadius Reviewer
I use Skyword as a freelance contributor. I have been commissioned by the Skyword team to write articles and reports for their clients across a couple of programmes. One was for Radial, a former eBay enterprise company, and one was for MasterCard. Phillips Lighting was due to be another client but the content they required did not span my area of expertise, which is retail.
  • It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
  • It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
  • The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.
  • It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
  • In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
  • Not quite sure what the readability scores bring to the party?
It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access.
It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
Read Fiona Briggs's full review
Andrew Reinbold | TrustRadius Reviewer
February 09, 2018

SkyWord helps get your content marketing program up and running

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use SkyWord to help manage our B2B content development. They manage our content site, The Benefits Guide, for us, and source a great deal of educational content for us, from articles to infographics to videos. It's used specifically for the B2B team to target our employer audience. It helps us create a rich experience for employers to discover more about issues that affect them - from health care to HR to building their business.
  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
  • They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
  • They should improve capability with apps/mobile
SkyWord is well-suited for companies beginning or increasing their content marketing initiative. Companies with a more sophisticated content marketing approach or who have their own content platform or use another vendor's platform may encounter some issues.

In general, SkyWord has proven to be an adaptable company that I believe most brands could find a lot of value from.
Read Andrew Reinbold's full review
Aviv Canaani | TrustRadius Reviewer
February 06, 2018

Skyword - A great partner for B2B Marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source
We're using Skyword as a blogging platform to help us scale our blogging efforts by reaching the right quantity and quality using freelancers and focusing on SEO.
  • SEO
  • Editorial Calendars
  • Analytics
  • Utilizing best practices to create more high impact blog posts
When you want to create a blog and scale it
Read Aviv Canaani's full review
Olin Graczyk | TrustRadius Reviewer
November 07, 2016

Skyword is your go-to for Content Development

Score 10 out of 10
Vetted Review
Verified User
Review Source
Skyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.

Marketing objectives for our Skyword relationship:

  • Drive organic search traffic
  • Provide rich content for our social channels
  • Create a library of rich content to support our ongoing CRM needs
  • Enhance the online site experience by providing contextually rich information
  • Be a companion and utility brand within our category
  • Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
  • Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
  • The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.
  • No current cons or issues with their services and platform.
Skyword would be best utilized for the following areas:

  • Creating rich site content to drive organic traffic
  • Complementing your ongoing customer relationship plans
  • Maintaining rich content for email marketing programs
  • Developing rich content that goes beyond just standard articles
  • Expediting your content plans and creating at scale
  • Global content needs
  • Augmenting current content teams and needs with a third party vendor
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
Read Olin Graczyk's full review

Feature Scorecard Summary

Content hub (3)
Content distribution (3)
Content promotion (2)
Closed-loop tracking and reporting (3)
Content performance analytics (3)

About Skyword

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword Features

Content Creation Features
Does not have featureIdeation
Does not have featureApproval workflows
Does not have featureContent collaboration
Does not have featureContent calendar
Does not have featureNetwork for content licensing/production
Does not have featurePayment/Resource management
Content Publishing Features
Has featureContent hub
Does not have featureForms / Gated content
Does not have featureEmbedded CTAs
Has featureContent distribution
Has featureContent promotion
Does not have featureContent automation
Content Reporting & Analytics Features
Does not have featureAudience profiling and targeting
Has featureClosed-loop tracking and reporting
Has featureContent performance analytics
Does not have featureCampaign optimization dashboard
Does not have featureCompetitive analytics
Has featureContent production analytics
Has featurePage-level engagement analytics
Additional Features
Has featureOriginal content creation
Has featureGlobal content marketing (platform translated in 14 languages)
Has featureDigital asset manager (DAM) built-in
Has featureVetted, searchable network of freelance writers, influencers, photographers, and videographers
Has featurePitch proposal and assignment functionality
Has featureVideo management tool with time-stamped commenting
Has featureCustomizable content templates

Skyword Screenshots

Skyword Integrations

WordPress, Drupal, Google Analytics, Traackr, Domo, Kaltura, Adobe Experience Manager, Klout, Marketo, Oracle Eloqua, SEMRush, WordPress VIP, BigStock, Methode, Vidaao, Copyscape, Facebook, YouTube, Twitter, LinkedIn, Google Plus

Skyword Competitors


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Skyword Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Skyword Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Skyword Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:United States, United Kingdom, Spain, Mexico, Canada, Brazil, Argentina, Portugal, Russia, France, Germany, Italy, Japan, China, Sweden, Korea, Turkey, etc.
Supported Languages: English, English US, English UK, Spanish, Portuguese, Russian, French, German, Italian, Swedish, Mandarin, Japanese, Korean, Dutch, Turkish