Contify vs. Crayon Intel Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contify
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Contify is a market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization.N/A
Crayon Intel Pro
Score 7.1 out of 10
N/A
Crayon headquartered in Boston offers the Crayon Intel Pro marketing intelligence suite, including competitive intel and analysis, market and product trends, and search tools (e.g. filters and views) for making data intelligible.N/A
Pricing
ContifyCrayon Intel Pro
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContifyCrayon Intel Pro
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContifyCrayon Intel Pro
Considered Both Products
Contify
Chose Contify
Contify allows customization and helps me develop my own watchlist where I can just add a bunch of companies to different lists and it'll start tracking them for me, it will also allow me to structure the dashboard as per my business hierarchy whereas, Crayon is focused more …
Crayon Intel Pro

No answer on this topic

Top Pros

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Top Cons

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Best Alternatives
ContifyCrayon Intel Pro
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Medium-sized Companies
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All AlternativesView all alternativesView all alternatives
User Ratings
ContifyCrayon Intel Pro
Likelihood to Recommend
8.9
(5 ratings)
10.0
(1 ratings)
User Testimonials
ContifyCrayon Intel Pro
Likelihood to Recommend
Contify
Contify offers resources to align teams for better decision making by gaining an intelligence edge by increasing workflows with clean insights and key capabilities to keep everything on the same page. It's a wonderful solution for automated market intelligence gathering making customers analyzes are less search time, a tool that provides agility and success.
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Crayon, Inc.
I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
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Pros
Contify
  • User feedback prompts quick enhancements.
  • It is easy to use, and the analyst team organized it well.
  • Adding new sources and creating custom taxonomies is a breeze.
  • Customer service and analyst teams can provide helpful hints and reminders.
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Crayon, Inc.
  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
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Cons
Contify
  • Solution Development
  • Ability to drill down into news/articles
  • Better UI
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Crayon, Inc.
  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
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Alternatives Considered
Contify
Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be wasted that could be spent doing other things.
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Crayon, Inc.
The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed
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Return on Investment
Contify
  • It is a solution that has fostered frictionless participation between teams by adding knowledge to integrate internal and external intelligence, it is a cloud platform that has offered my organization increased workflow, collaboration and productivity.
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Crayon, Inc.
  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
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ScreenShots

Contify Screenshots

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