Best CI tool on the market
September 10, 2021

Best CI tool on the market

Eric Serdar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Crayon Intel Pro

Crayon Intel is a crucial part of our Competitive Intelligence program. It helps us monitor news about our top competitors, build and update battle cards, and see what deals are competitive and who we're winning or losing to. We have several different teams that consume the content we compile in Crayon, but only have 2-3 power users who create and then push the content to the other teams.

Pros

  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation

Cons

  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
  • Battlecards
  • Win/Loss Analysis and Dashboard
  • Competitive Listening
  • Analyst helping monitor and identifying competitor changes
  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed.

Do you think Crayon Intel Pro delivers good value for the price?

Yes

Are you happy with Crayon Intel Pro's feature set?

Yes

Did Crayon Intel Pro live up to sales and marketing promises?

Yes

Did implementation of Crayon Intel Pro go as expected?

Yes

Would you buy Crayon Intel Pro again?

Yes

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.

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