Contify vs. Hitwise (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contify
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Contify is a market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization.N/A
Hitwise (discontinued)
Score 8.0 out of 10
N/A
Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020.N/A
Pricing
ContifyHitwise (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContifyHitwise (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContifyHitwise (discontinued)
Top Pros
Top Cons
Best Alternatives
ContifyHitwise (discontinued)
Small Businesses
Zoho Social
Zoho Social
Score 9.2 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.7 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContifyHitwise (discontinued)
Likelihood to Recommend
8.7
(5 ratings)
7.0
(1 ratings)
User Testimonials
ContifyHitwise (discontinued)
Likelihood to Recommend
Contify
Contify offers resources to align teams for better decision making by gaining an intelligence edge by increasing workflows with clean insights and key capabilities to keep everything on the same page. It's a wonderful solution for automated market intelligence gathering making customers analyzes are less search time, a tool that provides agility and success.
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Discontinued Products
Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
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Pros
Contify
  • User feedback prompts quick enhancements.
  • It is easy to use, and the analyst team organized it well.
  • Adding new sources and creating custom taxonomies is a breeze.
  • Customer service and analyst teams can provide helpful hints and reminders.
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Discontinued Products
  • Up/down stream traffic
  • Search term identification
  • Geographic location
  • Specific site data for small scale websites
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Cons
Contify
  • Solution Development
  • Ability to drill down into news/articles
  • Better UI
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Discontinued Products
  • Sometimes the insights seem a little bit basic
  • Reporting function is hard to deal with sometimes
  • Access to sales/purchase data
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Alternatives Considered
Contify
Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be wasted that could be spent doing other things.
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Discontinued Products
Selected Hitwise because it is much better for insights on small-scale websites
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Return on Investment
Contify
  • It is a solution that has fostered frictionless participation between teams by adding knowledge to integrate internal and external intelligence, it is a cloud platform that has offered my organization increased workflow, collaboration and productivity.
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Discontinued Products
  • Media planning
  • SEO
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ScreenShots

Contify Screenshots

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