Contify vs. MutualMind (discontinued)

Contify offers resources to align teams for better decision making by gaining an intelligence edge by increasing workflows with clean insights and key capabilities to keep everything on the same page. It's a wonderful solution for automated market intelligence gathering making customers analyzes are less search time, a tool that provides agility and success.

Incentivized

• User feedback prompts quick enhancements.
• It is easy to use, and the analyst team organized it well.
• Adding new sources and creating custom taxonomies is a breeze.
• Customer service and analyst teams can provide helpful hints and reminders.

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Solution Development
• Ability to drill down into news/articles
• Better UI

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be wasted that could be spent doing other things.

Incentivized

As mentioned before, Radian6 and Sysomos Heartbeat.

• It is a solution that has fostered frictionless participation between teams by adding knowledge to integrate internal and external intelligence, it is a cloud platform that has offered my organization increased workflow, collaboration and productivity.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.