Convertize vs. Intellimize

For startups that want to experiment with their landing page, I think Convertize is great. Especially if your team doesn't have time to build a solution yourself. One of the best things, in my opinion, is that it can be used by non-tech people, such as a marketing department and so on.

Incentivized

Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.

Incentivized

• CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
• AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
• The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.

Incentivized

• No WYSIWIG Editor
• Limited to only 5 tests a week
• QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run

Incentivized

Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.

Incentivized

• Increased revenue
• Helped us build out many tests that had the impact of many years of learnings
• Contributed to more MQLs influenced

Incentivized