TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    dotMailer

    Score8 out of 10
    N/AN/A

    $150

    per month

    Pricing
    ConvertKitdotMailer
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Growth
    $150.00
    per month
    Professional
    $500.00
    per month
    Offerings
    Pricing Offerings
    ConvertKitdotMailer
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ConvertKitdotMailer
    Considered Both Products
    ConvertKit
    No answer on this topic
    dotMailer
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    ConvertKitdotMailer
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and dotMailer
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    dotMailer
    9.0
    1 Ratings
    11% above category average
    WYSIWYG email editor9.06 Ratings9.01 Ratings
    Dynamic content8.76 Ratings9.01 Ratings
    Ability to test dynamic content8.76 Ratings9.01 Ratings
    Landing pages8.36 Ratings00 Ratings
    A/B testing8.46 Ratings00 Ratings
    Mobile optimization9.76 Ratings9.01 Ratings
    Email deliverability reporting9.76 Ratings9.01 Ratings
    List management8.06 Ratings9.01 Ratings
    Triggered drip sequences8.46 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and dotMailer
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    dotMailer
    -
    Ratings
    Dashboards8.36 Ratings00 Ratings
    Standard reports9.76 Ratings00 Ratings
    Custom reports6.75 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and dotMailer
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    dotMailer
    -
    Ratings
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings00 Ratings
    Best Alternatives
    ConvertKitdotMailer
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitdotMailer
    Likelihood to Recommend
    8.0
    (6 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    ConvertKitdotMailer
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    dotMailer
    Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
    Incentivized
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    dotMailer
    • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
    • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
    • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    dotMailer
    • Integration is overly complex.
    • Cannot progressively profile from anything other than an email address.
    • Too expensive.
    Incentivized
    Read full review
    Likelihood to Renew
    ConvertKit
    No answers on this topic
    dotMailer
    Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    dotMailer
    No answers on this topic
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    dotMailer
    DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
    Incentivized
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    dotMailer
    • Better customer service
    • Increased brand awareness
    • Increased brand engagement
    • Streamlined processes
    • Regular communication with customers
    • Increased audience/reach
    Read full review
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