TrustRadius
Powerful eCommerce Marketing Platform
https://www.trustradius.com/email-marketingdotMailerUnspecified8.413101
Tim Berman profile photo
Updated October 15, 2019

Powerful eCommerce Marketing Platform

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with dotMailer

We use dotMailer for eCommerce marketing automation, life-cycle automation, cross-selling, and so forth. dotMailer is much more powerful than your standard email platforms in that it can perform eCommerce related functions out of the box. It doesn't have to be tailored to an eCommerce use case.
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
  • Drip from Leadpages, ActiveCampaign and Infusionsoft
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Klaviyo, ActiveCampaign, Infusionsoft, Magento Open Source, MailChimp, Heap, Grow.com, Leadpages, Drip from Leadpages, Jive Hosted VoIP, Kixie, Trello, Evernote, Typeform, Stripe, PayPal Payments, PieSync, Skyvia, Loom, Bitly, LastPass, WiseStamp, AdRoll, Twilio Flex, Twilio SMS, Twilio Voice, Interact, Clearbit, LiveChat, Slack, SnapEngage, Hootsuite Pro, Google Forms, Google Ads (formerly AdWords), Google Analytics, QuoteWerks
Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.

dotMailer Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability
9
List management
9
Triggered drip sequences
9
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated