TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Convertro (discontinued)

    Score5.9 out of 10
    N/AConvertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    Convertro (discontinued)Supermetrics
    Editions & Modules
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    Convertro (discontinued)Supermetrics
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    Convertro (discontinued)Supermetrics
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Supermetrics
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Best Alternatives
    Convertro (discontinued)Supermetrics
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Convertro (discontinued)Supermetrics
    Likelihood to Recommend
    1.0
    (1 ratings)
    10.0
    (12 ratings)
    User Testimonials
    Convertro (discontinued)Supermetrics
    Likelihood to Recommend
    Discontinued Products
    I am unable to answer this, as they have still not been able to provide data of any value after two years.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Respond to emails
    Incentivized
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • No apparent end-to-end solution for implementation.
    • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
    • No universal tagging method.
    • Numerous tags to be implemented based on a variety of data sources.
    • After 2 years of working on implementation, data is still not being captured consistently.
    • Convertro looks to us for solutions rather than providing any.
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Visual IQ - much simpler and effective setup.
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot