Coosto vs. RADAAR

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.

RADAAR is very well suited for bulk content scheduling across different social profiles. It's great to store passwords for different profiles in the passbook so you don't have to remember them all the time. It's really great for your own work, however, the post-approval feature for clients is not released yet. So if post-approval is a major concern for the users, they should wait for the RADAAR team to roll out this feature.

• Quick, easy to use SQL based search functionality.
• Simple interface with useful predesigned measures.

Incentivized

• Bulk scheduling of content for multiple social media profiles with CSV import
• Real-time monitoring of all the social profiles with the Stream modules
• Social Inbox displays the details of messages and comments done on our profiles. Plus the ability to filter them and reply from Radaar

• The dashboard is only useable in full screen, not in compartments
• Rather expensive

• Content creation and the Calendar should be in different sections as the calendar makes the tool slower.
• Ability to crop images directly in the content creation window and also the option to add a Watermark to the created content.
• Bulk delete the posts which are no longer needed.
• Ability to add Labels in the posts in bulk or add an option to add labels at the import CSV option
• Introduce an editor like google docs for the WordPress posts creation and scheduling.
• Media library should be added to upload and host images and videos for use in posts.
• For Twitter, there should option to Retweet the performing posts and setup automations.

RADAAR is a robust tool, and it is constantly being developed. As an early adopter, I can say that this is definitely a steal. Who knows how powerful RADAAR can be in the near future. It constantly follows the lead of all the leading platforms, and it adapts in every way possible. Again, a community-based SAAS development makes this tool very very useful.

Incentivized

I have gotten in touch with the support team just a few times since RADAAR is quite easy to use. But on those few occasions, the team had been very responsive and applied the needed urgency. Even the founder is very active and attentive to user concerns and needs. The future is indeed bright.

Incentivized

Coosto is more powerful than the version of Hootsuite we used.

• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Incentivized

• RADAAR reduced our manpower cost by doing our posts in bulk
• Efficiency of posting (less errors because all are pre-planned)
• Faster client responses

Incentivized