Fantastic product, however handle with care.
December 23, 2019

Fantastic product, however handle with care.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Coosto

Coosto is used across the digital services development teams, mainly as a research tool to understand public comment, criticism and enhance the user research and experimentation work done on all our 40+ digital service/sites.
Its main purpose in my unit is to provide insight and opportunities to work with agile service and comms teams to understand users public concerns and comments and turn those into communication strategies to help drive campaign development direction and strategy. Specifically in what to say, how to say it and who to say to for widest reach.
  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.
  • Better integration with social media, intermittent problems with largest sites.
  • More flexibility in dashboard design.
  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.
Coosto is less comprehensive than Brandwatch, but that is why it is a good product as it is quicker, easier, less clunky and less messy to use when wanting some quick and investigatory research. Using it like this means that we can quickly investigate assumptions on products and help to supplement the more rigorous experiments done.
Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy.