TrustRadius: an HG Insights company

Coosto

Score10 out of 10

5 Reviews and Ratings

What is Coosto?

Coosto is a single solution for social media applications.  Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user-friendly interface and unmatched data quality ensures that many people choose their solutions.

The vendor says their product is mainly used for: 

  • Customer service via social media in large and small teams 
  • Reputation monitoring, including competitive and market analysis 
  • Publishing and measuring the best social media content
  • Data research based on social media analytics

Media

Coosto Monitoring: Activity & Sentiment
Coosto Monitoring: Authors
Coosto Monitoring: Languages & Countries
Coosto Monitoring: Realtime Dashboard
Coosto Engagement: Feed Inbox
Coosto Engagement: Respond directly
Coosto Engagement: Realtime Dashboard
Coosto Monitoring: GPS Tracking
Coosto Monitoring: Compare Queries

1 / 9

Coosto is a very powerful tool

Pros

  • The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past.
  • We love the alerts you can set. They are more accurate and quicker than Google alerts.
  • When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better.
  • In 'publish' all posted and planned posts are in one view. You can easily re-use posts.
  • The support is very good. They answer always in a day.

Cons

  • We miss that reactions on ads from Instagram are not shown in Coosto. But we understand that Instagram doesn't offer that to third parties.
  • If you want an alert for a not-so-often used hashtag or Facebook page, you have to ask Support to add that. Luckily they do that quickly.

Alternatives Considered

Hootsuite

Other Software Used

Trello, Toggl, Slack

Fantastic product, however handle with care.

Pros

  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.

Cons

  • Better integration with social media, intermittent problems with largest sites.
  • More flexibility in dashboard design.

Return on Investment

  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Alternatives Considered

Brandwatch

Other Software Used

Brandwatch, Pentaho, WorkDeskPro