Name: Coosto
Rating: 10 (5 reviews)
Author: Coosto

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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### Social Media Engagement
Users generally praise Coosto for its ability to streamline social media management across multiple platforms. The tool's feature to schedule and publish posts efficiently is highly valued by users, allowing them to maintain a cohesive content strategy. However, some users have expressed concerns about limitations in engaging with certain functionalities on social media platforms like LinkedIn and Instagram. Despite these challenges, Coosto's social media engagement capabilities are seen as a valuable asset for many users, enabling them to interact with their audience effectively and monitor their online presence with ease.

### Content Management
Opinions vary regarding Coosto's content management capabilities as expressed in the reviews. Users appreciate the comprehensive nature of the tool, which encompasses content planning, analysis, monitoring, and webcare. However, some users find certain functionalities to be limited, such as the inability to tag individuals on LinkedIn. Despite ongoing updates and improvements, there are occasional technical glitches that users encounter, impacting the smooth operation of the platform. Additionally, the inability to automate certain actions, like posting multiple images on LinkedIn, is highlighted as an area for potential enhancement.

### User Experience
Users appreciate Coosto's intuitive interface, which allows for easy management of multiple social media channels and efficient scheduling of posts. The platform's ability to provide in-depth insights and customizable reporting features also garners positive feedback. However, some users note minor drawbacks such as challenges in setting up and utilizing certain monitoring tools effectively. Despite these minor issues, overall user sentiment leans towards a positive experience with Coosto's user interface and functionality.

### Platform Integration
Some users appreciate Coosto's platform integration for streamlining social media management across various channels, noting its efficiency in monitoring and engaging with audiences. However, others have raised concerns about certain limitations, such as the inability to tag individuals, occasional issues with video content, and the need for frequent account reconnections. Despite these drawbacks, Coosto's integration with social media platforms remains a valuable feature for many users seeking a comprehensive solution for their social media management needs.

### Multi-Channel Support
Users appreciate Coosto's multi-channel support for its ability to streamline social media management across various platforms. The tool's feature set allows for efficient monitoring, engagement, and reporting on different channels, enhancing overall marketing effectiveness. While some users express hope for additional automated features in the future, the current multi-channel support capabilities receive positive feedback for their user-friendly interface and comprehensive functionality.

Limited Reporting Options: Some users have expressed frustration with the limited reporting options in Coosto, which restrict their ability to generate comprehensive insights from the data. This limitation may hinder their analysis and decision-making processes.

Slow Pace of New Developments: Several reviewers have mentioned that they feel new developments are introduced at a slow pace in Coosto. This can be problematic for users who want to stay up-to-date with the latest features and advancements in social media analytics. The delayed updates may prevent them from fully utilizing the platform's capabilities.

Simplicity Resulting in Poor Insights: According to some users, the simplicity of Coosto's software leads to poor insights. They suggest that a basic Google or Twitter search could yield similar results without needing to invest in the platform. This dissatisfaction highlights a need for more sophisticated analytics tools within Coosto to provide deeper and more valuable insights for users.

Users have reported frequent errors and poor support, with no feedback provided about support follow-ups. However, despite these challenges, Coosto has proven to be valuable in various social media management scenarios. Many organizations utilize Coosto within complex structures to efficiently monitor multiple channels and coordinate with multiple employees. Stakeholders such as analysts, webcare employees, and editors rely on Coosto to manage social media accounts for their own company and clients. This allows them to save time and have an overview of all activities in one central place.

In addition to social media management, Coosto is also utilized by digital services development teams as a research tool. By analyzing public comments and criticism through Coosto, these teams enhance their user research and experimentation work for various digital services. The insights gained from Coosto help them understand public concerns and sentiments, which then inform the development of communication strategies and drive campaign direction and strategy.

Despite its flaws, Coosto serves as a valuable tool for agile service and communication teams. It provides them with insights into public opinions and opportunities for improvement. Through these insights, teams can develop effective communication strategies and align their campaigns with the needs and concerns of the public.

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

Sysomos

Sysomos, now part of Meltwater

Coosto

At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. 

Tools are distinguished by the social channels covered and number of languages supported.

Social Media Monitoring

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Likelihood to Recommend

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Social Data Collection

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Social Analytics & Insight

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Social Engagement

<p>Coosto aims to equip the world with the best social media insights. Currently the company has more than 600 clients.&nbsp;</p>
<p>Founded in 2010, Coosto is headquartered in the Netherlands.</p>

Trello

Slack

Toggl Track

Senior Social Media Manager

Coosto 2020-04-29 07:58:42

Pentaho

WorkDeskPro (discontinued)

Coosto 2019-12-20 21:04:09

Salient Dashboard Miner

Syncfusion® Essential Studio®

Dash Association Management

Marketeer

Coosto 2016-06-07 04:34:01

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Third parties

Full screen

Facebook page

Rather expensive

Real time

Integration with social

Social media

Dashboard design

Simple interface

Easy to use

Use sql

Sql based

Search functionality

Home

Social Media Monitoring Tools

We use Coosto to manage social media accounts for our own company and for clients. Our analysts use the monitor section 'listen', webcare employees use the webcare section 'engage' and editors use the publish section. It helps us to be efficient with our time spent on these jobs. And we love to have an overview in one place.

The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past.
We love the alerts you can set. They are more accurate and quicker than Google alerts.
When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better.
In 'publish' all posted and planned posts are in one view. You can easily re-use posts.
The support is very good. They answer always in a day.

We miss that reactions on ads from Instagram are not shown in Coosto. But we understand that Instagram doesn't offer that to third parties.
If you want an alert for a not-so-often used hashtag or Facebook page, you have to ask Support to add that. Luckily they do that quickly.

Coosto is used across the digital services development teams, mainly as a research tool to understand public comment, criticism and enhance the user research and experimentation work done on all our 40+ digital service/sites.
Its main purpose in my unit is to provide insight and opportunities to work with agile service and comms teams to understand users public concerns and comments and turn those into communication strategies to help drive campaign development direction and strategy. Specifically in what to say, how to say it and who to say to for widest reach.

Quick, easy to use SQL based search functionality.
Simple interface with useful predesigned measures.

Better integration with social media, intermittent problems with largest sites.
More flexibility in dashboard design.

Positive impact on communications strategies.
Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

It is being used for monitoring trends - social media content management &amp; planning.

The dashboard is only useable in full screen, not in compartments
Rather expensive

Coosto

Overview

What is Coosto?