CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.
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Zerys
Score 8.0 out of 10
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Zerys is a content marketing platform for advertisers and agencies which contains workflow controls, calendaring with email alerts, as well as content strategy tools and action plans. Zerys also features a collaboration space and role assignment for teams, as well as a Content Services Marketplace should outside help for content generation be required, with budgeting features.
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
I sold a few inbound marketing contracts with the expectation that I could find writers for the project on Zerys. We were looking for good writers that can understand the tone and branding of our business and after a few trials with some of the writers at Zerys, I finally found the one that understood us and then created amazing content in no time.
The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
Social media scheduling exists, but we do run into publishing errors more often then we'd like.
Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number of topics. Zerys is reliable, and the customer service response is fast, which I greatly appreciate. I do not believe Zerys' interface is as simple as it could be, however.
It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.