Coupler.io vs. Oracle Data Integrator (ODI)

Exporting data from one platform to sheets or Looker Studio or excel.

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Oracle Data Integrator is well suited in all the situations where you need to integrate data from and to different systems/technologies/environments or to schedule some tasks. I've used it on Oracle Database (Data Warehouses or Data Marts), with great loading and transforming performances to accomplish any kind of relational task. This is true for all Oracle applications (like Hyperion Planning, Hyperion Essbase, Hyperion Financial Management, and so on). I've also used it to manage files on different operating systems, to execute procedures in various languages and to read and write data from and to non-Oracle technologies, and I can confirm that its performances have always been very good. It can become less appropriate depending on the expenses that can be afforded by the customer since its license costs are quite high.

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• Syncing data from multiple sources into one destination
• Quick setup and connection to accounts
• Transforming data during the sync process (allows you to create new formula-based fields based on source data)

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• Oracle Data Integrator nearly addresses every data issue that one can expect. Oracle Data Integrator is tightly integrated to the Oracle Suite of products. This is one of the major strengths of Oracle Data Integrator. Oracle Data Integrator is part of the Oracle Business Intelligence Applications Suite - which is highly used by various industries. This tool replaced Informatica ETL in Oracle Business Intelligence Applications Suite.
• Oracle Data Integrator comes with many pre-written data packages. If one has to load data from Excel to Oracle Database, there is a package that is ready available for them - cutting down lot of effort on writing the code. Similarly, there are packages for Oracle to SQL, SQL to Oracle and all other possible combinations. Developers love this feature.
• Oracle Data Integrator relies highly on the database for processing. This is actually an ELT tool rather than an ETL tool. It first loads all the data into target instance and then transforms it at the expense of database resources. This light footprint makes this tool very special.
• The other major advantage of Oracle Data Integrator, like any other Oracle products, is a readily available developer pool. As all Oracle products are free to download for demo environments, many organizations prefer to play around with a product before purchasing it. Also, Oracle support and community is a big advantage compared to other vendors.

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• More options for triggering a sync (currently scheduled or manual)
• Additional data sources

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• ODI does not have an intuitive user interface. It is powerful, but difficult to figure out at first. There is a significant learning curve between usability, proficiency, and mastery of the tool.
• ODI contains some frustrating bugs. It is Java based and has some caching issues, often requiring you to restart the program before you see your code changes stick.
• ODI does not have a strong versioning process. It is not intuitive to keep an up to date repository of versioned code packages. This can create versioning issues between environments if you do not have a strong external code versioning process.

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It is maturing and over time will have a good pool of resources. Each new version has addressed the issues of the previous ones. Its getting better and bigger.

It's amazing thing for marketers. Reduces technical workload, speeds up reporting.

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It's easy to use and easily configurable. Also, offers a lot of connectors.

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I have used Trifacta Google Data Prep quite a bit. We use Google Cloud Platform across our organization. The tools are very comparable in what they offer. I would say Data Prep has a slight edge in usability and a cleaner UI, but both of the tools have comparable toolsets.

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• Saving time on manual data syncing allows our team to focus on more substantive work
• Knowing that data is consistently updated takes guesswork out trying to figure out whether or not things are up-to-date

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• From a business intelligence perspective, it allows us to provide users with the necessary data and information to make informed decisions.
• Compared with other Oracle products and licensing, I do not think the pricing was unreasonable.
• It is part of a larger install, so for ease of use, we purchased it with other Oracle products.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info