Look at Looker Studio
Use Cases and Deployment Scope
My team and I use Looker Studio to create high level reporting that can quickly and easily tell the broader team outcomes of recent marketing efforts. It's a highly visual tool that let's me take a large amount of data and build reports to deliver to colleagues and c-suite execs to share out performance metrics.
Pros
- Easy to build reports
- Connects with a variety of data sources
- If you're new to working with data Looker Studio helps you get comfortable and up and running quickly
Cons
- Building reports are easy but understand what data to pull in to get to your end goal can take some time
- I've run into row limit issue before if you're trying to pull in a large data set sometime it's just not possible and has to be broken up
- Theres a limit of 5 sources when attempting to blend data which can be restrictive
Return on Investment
- Democratizing data, enabling data-driven decisions
- Free, easy-to-use, interactive dashboards that consolidate data from various sources
- Interactive dashboards
Usability
Alternatives Considered
Looker, Fullstory, Tableau Cloud and Microsoft Power BI
Other Software Used
Tableau Cloud


