Craft CMS vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Craft CMS
Score 10.0 out of 10
N/A
Craft is a CMS for creating custom digital experiences on the web. Craft can support design portfolios, multinational marketing sites, and other kinds of sites, and integrates with tools like Salesforce, Mailchimp or Hubspot to offer a full business solution.
$130
per month per project
Magnolia
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
Craft CMSMagnolia
Editions & Modules
Team
$130
per month per project
Pro
$240
per month per project
Team
$279
per year includes one year of updates ($99 for support each subsequent year)
Pro
$399
per year includes one year of updates ($99 for support each subsequent year)
Enterprise
Contact Sales
for when a project has specific licensing requirements
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
Craft CMSMagnolia
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsHosted Craft CMS option available with a discount for annual pricing.
More Pricing Information
Community Pulse
Craft CMSMagnolia
Features
Craft CMSMagnolia
Security
Comparison of Security features of Product A and Product B
Craft CMS
-
Ratings
Magnolia
8.0
69 Ratings
3% below category average
Role-based user permissions00 Ratings8.069 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Craft CMS
-
Ratings
Magnolia
8.0
68 Ratings
3% above category average
API00 Ratings8.561 Ratings
Internationalization / multi-language00 Ratings7.661 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Craft CMS
-
Ratings
Magnolia
8.0
74 Ratings
3% above category average
WYSIWYG editor00 Ratings8.565 Ratings
Code quality / cleanliness00 Ratings8.465 Ratings
Admin section00 Ratings8.070 Ratings
Page templates00 Ratings8.972 Ratings
Library of website themes00 Ratings7.01 Ratings
Mobile optimization / responsive design00 Ratings8.563 Ratings
Publishing workflow00 Ratings7.573 Ratings
Form generator00 Ratings7.058 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Craft CMS
-
Ratings
Magnolia
7.5
69 Ratings
1% above category average
Content taxonomy00 Ratings7.663 Ratings
SEO support00 Ratings7.163 Ratings
Bulk management00 Ratings7.757 Ratings
Availability / breadth of extensions00 Ratings8.062 Ratings
Community / comment management00 Ratings6.951 Ratings
Best Alternatives
Craft CMSMagnolia
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
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Score 9.0 out of 10
Enterprises
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Score 9.0 out of 10
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User Ratings
Craft CMSMagnolia
Likelihood to Recommend
10.0
(1 ratings)
8.1
(78 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(9 ratings)
Usability
-
(0 ratings)
8.0
(68 ratings)
Performance
-
(0 ratings)
8.5
(67 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Craft CMSMagnolia
Likelihood to Recommend
Pixel & Tonic
Suitable for mid-size to large websites (20 pages+). If you have a massive project with dozens or hundreds of content contributors, complex editorial process/workflow, are tied to a non-Linux platform (Microsoft Server), you may want an enterprise CMS like Episerver. If you need a small, cheap, theme-based, basic website with 5-15 pages, you'll probably go to WordPress.
Read full review
Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
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Pros
Pixel & Tonic
  • Design-agnostic templating system. No themes. This means you can use whatever HTML, CSS, JS you want, and integrate it with Craft.
  • Versatile field types, with 3rd party plugins providing a bunch more. Everything from plain text to address, color picker, date/time, file assets, one-to-many relationships, and more.
  • Control panel with clean, responsive UI makes content updates easy for clients.
Read full review
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Read full review
Cons
Pixel & Tonic
  • Could use a more robust implementation of rich text editor.
  • Some functionality that requires plugins, for example, advanced field management, should be part of the core install.
  • It should be a bit easier to brand the control panel w/logo and color scheme.
Read full review
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
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Likelihood to Renew
Pixel & Tonic
No answers on this topic
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
Read full review
Usability
Pixel & Tonic
No answers on this topic
Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
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Performance
Pixel & Tonic
No answers on this topic
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Support Rating
Pixel & Tonic
No answers on this topic
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Alternatives Considered
Pixel & Tonic
Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their website, nor in their CMS. Craft remains easier to use, more polished and provides a wider feature set in its base install (without needing plugins). As for WordPress - while I recognize its massive popularity, I find its reliance on themes, third-party plugins, along with security shortcomings, make it a poor fit for the larger custom projects we build. On the other hand, if you want to throw up a passable website in a day, you can't beat WordPress.
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Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
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Return on Investment
Pixel & Tonic
  • We don't have hard numbers on Craft's impact on our ROI, but we recognize that its feature set, ease of use, and integrated ECommerce allows offering a superior product to clients.
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Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor