Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
Magnolia
Editions & Modules
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
Magnolia
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Magnolia
Considered Both Products
Magnolia
Verified User
Chose Magnolia
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
The Broadleaf CMS was quite basic and was not a full fledged CMS and hence we had to chose Magnolia to address the business requirement for our B2B platform
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
I need to specific and say I've had experiences of these platform from previous roles, they were not considered by Good Things Foundation.
My experience is that Magnolia delivers the power of these high end platforms but is generally more accessible to get going and develop …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
Magnolia is in a league of it's own vs the other platforms I have previously used. Rather than being a turnkey solution Magnolia puts the power into the hands of your company and developers allowing you to build anything you can imagine. Being a DXP rather than a CMS Magnolia …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Professional Services at Arishi (Computer Software, 11-50 employees)
Chose Magnolia
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Web Developer in Information Technology at Crescendo Collective (Information Technology & Services, 51-200 employees)
Chose Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
Similar to how one might choose a specific programming language to solve a specific problem, Magnolia has its place among the rest, depending on the use case. While it does not have the most pleasant user experience compared to others, its customization options are streets …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Website Porject Manager in Information Technology at Air Europa (Airlines/Aviation, 5001-10,000 employees)
Chose Magnolia
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Head of Web CMS in Information Technology at Union Investment (Financial Services, 1001-5000 employees)
Chose Magnolia
For us, Magnolia is the best option for our needs. FirstSpirit by eSpirit is missing on the list. We are moving away from FirstSpirit as it feels outdated. Wix has better usability, but is not suitable for enterprise. WordPress I would only recommend for private projects. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IT DIrector for Marketing in Information Technology at Prosegur (Security & Investigations, 10,001+ employees)
Chose Magnolia
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
I choose Magnolia in front of everyone since it is one of the content managers that best adapts to all the modifications that are required by businesses
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
Magnolia gains in ease of content creation but loses in documentation and practical examples for developers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
One of the most important points that magnolia has over other products is the possibility of extending its functionalities. Being open-source, it is possible to inspect how everything is done and replicate it to change functionalities. In this way, many features that customers …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
When developing, I find Magnolia is better in many different ways, mainly in the consistency of how to create new components and page templates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CMS Developer in Customer Service at atSistemas (Computer Software, 1001-5000 employees)
Chose Magnolia
I use magnolia because my client asked for it in the beginning because he had a long history of using magnolia for years. I think magnolia is middle-hight rated in the stack of similar products. Maybe it's not very well-publicized and it needs better marketing techniques or …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Software Engineer in Information Technology at ATSistemas (Computer Software, 1001-5000 employees)
Chose Magnolia
Good documentation and examples Online demos to mess with and test functionalities Easier to install Better knowledge about the product Ability to centralize content of the same type in apps Better performance in some scenarios Better usability: In the newest versions, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Especialista Digital Experiences Platforms en atSistemas in Engineering at atSistemas (Information Technology & Services, 1001-5000 employees)
Chose Magnolia
Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Product Manager in Information Technology at Cabify (Internet, 1001-5000 employees)
Chose Magnolia
Magnolia has all flexible capabilities that offer the user the best cloud marketing experience and great functionalities for effective data analytics generation. Reporting through Magnolia tools is also another important aspect since it allows the production of effective …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
Pricing was the major concern for us and we found this to be our option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Magnolia
Proximus was using Magnolia when I started working.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Content Manager in Information Technology at Inspire Community Trust (Civic & Social Organization, 51-200 employees)
Chose Magnolia
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
