Creativity 365 vs Opal

• The apps are super easy to use.
• Creativity 365 software pack encompasses a wide range of functionalities, overlapping between each other to offer a complete toolset.
• It is great for capturing and highlighting important website contents with PDF Markup.
• Write-On Video is very helpful to spice up my videos and mash photos and videos together to create new content.

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• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

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• Since it's a content creation toolset, it would be great if there was a photo editing tool.

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• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

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• It has definitely reduced work load times, and allows me more time to work on important projects.
• The PDF mark up and the ability to write text over videos has made presentations a lot more efficient to create and thus is time saving.
• Using NoteLedge to take notes and add photos to those notes helps with being better organized.

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• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

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