Cresta vs. Agentforce

Cresta would best be utilized if your customer service team is large, services a high volume of customers, and the conversations with those customers are very detailed and long. Cresta is less appropriate for small teams, low amounts of customers chatting in, and the conversations are very transactional and simple

Incentivized

Based on experience with Salesforce’s Agentforce, it is best suited for scenarios that require autonomous decision-making within a structured CRM environment, moving beyond simple chatbots to handle end-to-end tasks. It is least appropriate for tasks requiring high empathy, complex human judgment, or when the underlying data in Salesforce is chaotic and unmanaged

Incentivized

• It can accurately understand the full context of customer requests
• Identifies customer sentiment in real time
• Delivers knowledge-based answers while corrects indicates the source

Incentivized

• Allow bigger text messages
• Be more clear when using html
• Call other variables available in the org

Incentivized

It would be around eight to say the UI is simple, it is like the Salesforce interface, so I don't have to look at what options sits there and what happens. That's something that is easy to understand. From a UI standpoint, it's really good. It functions on the layman day-to-day language, so that's really good. Why I scored a eight and not a nine or a 10 is because the missing off that context when you restart the conversation, that's an area which Salesforce needs to iron out and then maybe a 10 or 10.

Incentivized

We did evaluate the EVA bots, which are coming in market for Salesforce effectiveness. Those bots are good, but they're based out of very traditional use cases in the life sciences space. Agentforce is very, very advanced, right? Eva can talk about a typical sales rep coming in, logging in the day, log their entire day, and then probably having a simple text to reporting kind of a view. And that's it. Agentforce gives me a lot of insights, it gives me a lot of actionable insights. It uses its own brain. That's where Salesforce is an AI company. So we trust the Salesforce banner for it to innovate more and more, more and more. And that's where we chose Agentforce over.

Incentivized

• Frees up frontline support staff
• We have lowered our support case load around 10%
• We can train staff on the platform and standardise it across the business unit

Incentivized