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Criteo Commerce Grid vs. Yahoo DSP

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Criteo Commerce Grid

Yahoo DSP

38 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Grid

    		N/AN/ACriteo Commerce Grid is an SSP purpose-built to connect commerce-rich publisher supply with the most qualified demand. By blending premium inventory access with trillions of real-time commerce signals, Commerce Grid empowers buyers to activate curated, performance-optimized deals across formats like display, video, CTV, and native. Advertisers get outcome-based deal optimization, transparent supply paths, and seamless activation within their preferred DSPs. For publishers, Commerce Grid…N/A

    Yahoo DSP

    Score8 out of 10
    		N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    Criteo Commerce GridYahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Criteo Commerce GridYahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Grid operates on a take rate pricing model, paid by the publisher. Data inclusion in deals-based trading may incur additional fees.—
    More Pricing Information
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    Criteo Commerce GridYahoo DSP
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    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GridYahoo DSP
    Likelihood to Recommend
    -
    (0 ratings)
    7.2
    (10 ratings)
    User Testimonials
    Criteo Commerce GridYahoo DSP
    Likelihood to Recommend
    Criteo
    No answers on this topic
    Yahoo!
    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Incentivized
    Verified User
    Read full review
    Pros
    Criteo
    No answers on this topic
    Yahoo!
    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Incentivized
    Nicholas J. Salvatore
    Supervisor, Programmatic Media
    Read full review
    Cons
    Criteo
    No answers on this topic
    Yahoo!
    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Incentivized
    Christian Gesú De Andrade Trillo
    Analista de mídia
    Read full review
    Alternatives Considered
    Criteo
    No answers on this topic
    Yahoo!
    Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
    Incentivized
    Verified User
    Read full review
    Return on Investment
    Criteo
    No answers on this topic
    Yahoo!
    • AdTech helps us determine where to steer our audience, and where to project our next campaign.
    • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
    • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
    Incentivized
    Verified User
    Read full review
    ScreenShots

    Criteo Commerce Grid Screenshots

    Screenshot of where users can view and manage all active demand sources across regions, inventory types, and media formats, with quick access to status, groups, and detailed settings.Screenshot of where to track performance of curated deals at a glance with total revenue, deal breakdowns, top-performing curators, and estimated revenue trends over time.Screenshot of where to view and manage all active demand sources across regions, inventory types, and media formats, with quick access to status, groups, and detailed settings.Screenshot of the Audience Planner, used to forecast campaign results by identifying high-performing commerce audience segments, complete with reach, availability, and R-scores.Screenshot of where to set up a new supply package by defining key details like start/end dates, bid logic (dynamic or static), floor CPM, and selecting inventory and media types.